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Mebel 2026 conference programme about industry prospects in 2027

Tue, 06 Oct 2026 14:21:31 +0300

The furniture market has been shrinking for the second year in a row. Demand is falling, loans are expensive, preferential mortgages are being closed, and this summer thousands of sellers have been losing goods in marketplace warehouses. That is why, this year�s conference programme of�Mebel�will be built not around trends, but around practical issues such as where to get revenues in 2027 and how not to lose what is already there.

On 23�26 November, EXPOCENTRE will organise the Mebel 2026 conference programme at Crocus Expo. It will be dedicated to the entire chain of furniture business from woodworking to the sale of finished products to the end customer.

The programme will occupy four areas in Pavilion 3: Forest Dialogue (Hall 13), Progress Formula (Hall 14), and Business Formula and Design Formula (Hall 15). Participation in all events is free of charge with a visitor ID.

The�10th�Russian Conference of Furniture Manufacturers�is the industry�s main meeting of the year. It is organised by the Association of Furniture and Woodworking Enterprises of Russia and EXPOCENTRE. This year, the conference will open within the Mebel programme on November 23 at 11:00, and will be moderated by�Timur Irtuganov, General Director at the Association of Furniture and Woodworking Enterprises of Russia.

The�Conference on Furniture Business the Russian Way 2026.�There Are No Customers in Furniture Companies, Sales Have Dropped, Money Has Run Out: What Will We Do in 2027? will take place on 23 November on the Progress Formula area. The event�s partner organiser is MIR. Furniture. Investments. Retail.�Alexey Lopukhin, the company�s founder, will moderate it.

On 24 and 25 November, the�Furniture Retail Festival�will take place on the same area. Its organiser is�FCProject.�Valeria Zelinskaya�and�Maria Gagloeva, FCP Media, will be moderators. A year ago, festival participants argued whether marketplaces were a threat to a furniture manufacturer or a partner. This year, the question is more important: how to distribute sales between channels so that the failure of one channel does not stop business.

Together with the LDM equipment showroom, the program will include the first two-day Conference on�Markets of Timber Products 2026, organiser by the ProDerevo portal, and moderated by�Mikhail Dmitriev. The first day will be dedicated to the domestic market, the results of 2026 and the prospects for 2027. The second day will be about global markets: China, the Middle East and North Africa, Central Asia, and Russia\'s place in global competition. Another topic will be the forecast of prices for raw materials in 2027.

A regular marathon of lectures, discussions and trend tours from the�ArchDialog�agency�Design Hour�will take place on the Design Formula area and will be moderated by�Svetlana Kotlukova.

The programme will be concluded with the award ceremony of the 22nd�Golden Cabriole�National Award for Industrial Furniture Design at 12.00 on 26 November.

Press Service, EXPOCENTRE AO

Furniture labelling and fight against illegal production to be discussed at Mebel 2026

Thu, 08 Oct 2026 10:12:36 +0300

The Session on Labelling is set to be held by the Association of Furniture and Woodworking Enterprises of Russia within the conference programme of�Mebel 2026. It is now a highly relevant topic in the Russian furniture industry.

Photo EXPOCENTRE AO

To date, furniture products are not included in the Chestny ZNAK (Fair Sign) experiment with Data Matrix codes. The pilot project on home and interior goods, launched a year ago, included only tableware, decorative items, kitchen utensils, watches, but not furniture. Manufacturers of furniture products go through a different procedure that is confirmation of conformity according to technical regulations TR CU 025/2012 with the EAC mark and information label. However, there are talks about labelling.

A year ago,�Timur Irtuganov, General Director at the Association of Furniture and Woodworking Enterprises of Russia, raised the issue of labelling during Mebel 2025. He expressed the opinion that the introduction of furniture labelling could hit transparent manufacturers the most and create new difficulties for them. At the same time, it was said that the labelling system was expanding every year and furniture was an obvious candidate in this queue.

There are a lot of questions about labelling because furniture is a multi-component product. Will only the final product be labelled, or each of its individual elements? How will the labelling be applied to furniture made according to individual sizes and designs? How will this affect the final cost?

Only a few representatives of furniture manufacturers believe that labelling in its current form will help steer the market in the right direction and should protect manufacturers and buyers. Most people are sure that this will become an additional burden for businesses, and for small businesses it can turn into a disaster. That is why, in their opinion, today this measure is premature and it is worth postponing the issue until next year.

At this stage, the Association doubts the effectiveness of labeling for furniture products. “This tool, as it is currently offered by the government, can seriously complicate the situation for most furniture manufacturers. This initiative needs to be reviewed, because in today\'s realities it is absolutely counterproductive to introduce any additional encumbrances," emphasizes the Association.

In its turn, the Association has taken the initiative to create a working group in order to strengthen control over illegal furniture manufacturers by tax and law enforcement agencies. According to the Association\'s estimates, the share of counterfeit production in the Russian furniture market could reach up to 40%, and the volume of the shadow market was about 40 billion rubles. As a result, legal manufacturers compete not with each other, but with their underground counterparts. According to the Association\'s president,�Alexander Shestakov, this could lead to “illegal furniture manufacturers squeezing legal ones, who create jobs, pay taxes and develop the Russian economy, out of the Russian market.”�(Source: Furniture Communication Project)

The session within Mebel 2026 will cover all pressing issues of labelling and the main tasks of the working group and specific mechanisms for implementing such control.

Dmitry Kuskov, Director of the Department of Light Industry and the Timber Industry of the Russian Ministry of Industry and Trade, unequivocally commented that there would be no labelling in the furniture industry this year. He stressed that furniture is a rather complicated product to label as it consists of a large number of components that can even be delivered differently. First of all, it is necessary to conduct a serious consultation with all furniture manufacturers about how they see the problems associated with labelling, and in what format it would be applied.

“We usually have finished products under mandatory labelling. If we are talking about furniture, we all need to discuss the concept of a finished product to actually understand what needs to be labelled,” said�Varvara Mikhailova, Head of the Consumer Goods Department at the Centre for Advanced Technology Development�an operator at the Chestny ZNAK National Track & Trace Digital System. “This furniture labelling experiment requires careful preparation and determining how and what to label.”

The session’s participants will also discuss options for licensing furniture production, strengthening control over certification, and compliance with technical regulations.

The Session on Labelling will take place on 23 November 2026 from 11:00 to 12:30 in Pavilion 3 (Hall 15, Business Formula area). The event will be moderated by Timur Irtuganov, General Director at the Association of Furniture and Woodworking Enterprises of Russia. Participation is free, but registration is required.� �

Mebel 2026 will take place at Crocus Expo, Moscow, Russian, from 23 through 26 November 2026.

Press Service, EXPOCENTRE AO

Visitor registration to Mebel 2026 is open

Thu, 09 Jul 2026 16:03:58 +0300

There are only four months left before the opening of�Mebel 2026. Furniture industry professionals are starting their preparations for their industry�s main event of the year.

Mebel 2026 will bring together manufacturers, suppliers and industry professionals at Crocus Expo (Pavilion 3, Halls 13�15), Moscow, Russia, on 23�26 November 2026. Visitor registration is already open on the official website of the show.

The results of the show�s edition of 2025 indicate a scale of Mebel: 741 exhibitors from 8 countries, 50,000 square metres of exhibition space, 39,000 visitors, 93 events of the conference programme, and group stands and pavilions of 9 Russian regions.

In 2026, Mebel will feature a wide range of finished furniture in various price segments, components, fittings, equipment, finishing materials, decorative items, and textiles.

Special attention will be paid to the relaunch of the LDM woodworking equipment showroom, which will introduce a new concept. On an area of 10,000 square meters, there will be not just a demonstration of equipment, but a live presentation of production processes: visitors will be able to see the equipment in operation.

The show�s organisers have created a single space covering all stages of furniture production, thereby forming a unique platform for the exchange of experience and the search for solutions to improve the overall efficiency and profitability of the business.

The conference programme will once again bring together representatives of government agencies, business and the professional design community. The agenda includes government regulation and export support, current marketing solutions, manufacturers\' interaction with buyers and retail chains, as well as new business cooperation formats with designers.

Mebel 2026 will take place at Crocus Expo, Moscow, Russian, from 23 through 26 November 2026. Detailed information and the registration form are available on the official website at�www.meb-expo.ru

Press Service, EXPOCENTRE AO

Happy holiday!

Thu, 25 Dec 2025 08:00:48 +0300

Dear colleagues and partners, dear friends,

Please accept our warmest Season�s Greetings!

May the coming year bring you interesting tasks, vivid impressions, and great victories. Every success, creative ideas, and harmony in your personal life. Wellbeing, good health and good luck to you and your families!

Sincerely yours,
the Mebel team

Post Show Report Mebel 2025

Wed, 24 Dec 2025 15:31:02 +0300

36th�Edition of the International Exhibition for Furniture, Fittings and Upholstery

24�27 November 2025

Crocus Expo, Moscow, Russia

The 35th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� took place at Crocus Expo, Moscow, Russia, from 24 through 27 November 2025.� ��

This year was the first time that the show took place at a new venue and was opened for four days instead of the traditional five days. It required a higher concentration of business activity.

According to the Russian National Exhibition Rating, Mebel is Russia�s largest trade show in the Category of Furniture for Home and Office, Interior Design, Household Items.

Mebel 2025 brought together manufacturers and suppliers of furniture, fittings, upholstery materials, furniture manufacturing equipment, architects, designers, representatives of wholesale and retail trade, representatives of HoReCa, developers, and corporate customers.

Dates:�24�27 November 2025

Venue:�Crocus Expo, Moscow, Russia��

Organised by�EXPOCENTRE AO

Supported by�the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Under auspices of�the Russian Chamber of Commerce and Industry

Floor space:�50,000 sq. m

Attendance:�39,000 visitors

Exhibitors:�741 companies��

Countries:�8 (Russia, Belarus, China, India, Italy, Kazakhstan, Turkiye, Uzbekistan)��

Group stands of Russian regions:�Belgorod, Bryansk, Chelyabinsk, Kaliningrad, Kirov, Moscow, Novgorod, Penza, Ryazan, Ulyanovsk, Vologda Oblasts, Sevastopol, Republic of Tatartan, Udmurt Republic, Krasnodar Krai

Products on display:�furniture for city apartments, country houses, offices and public spaces, specialised furniture, accessories and interior items, materials, components and fittings, furniture and interior fabrics, interior and furniture design, smart technologies, digital services, etc.

Show highlights

Both Russian and foreign exhibitors included large manufacturing holdings and network brands, niche manufactories focused on premium, designer, and customized products.

In 2025, the trend has shifted towards integrated solutions for quality of life and productivity: from ergonomics and design to digitalization of processes.

Russian manufacturers showed collections of solid wood furniture and precious veneer for the premium segment, lines of affordable modular furniture for mass-market retail, DIY solutions ranging from ready-made kits to self-assembly kits, and the integration of light and electronics into furniture.

A number of companies used the Mebel platform to demonstrate new technologies: 3D printing of individual elements, digital quality control, and online configurators that allow visitors to assemble their own solution at the stand and immediately calculate its cost.

Regional group stands and pavilions became even more noticeable: companies from the Ulyanovsk oblast presented furniture, accessories and products for sleeping, as well as stone sinks, Ryazan manufacturers brought premiere designs of furniture and translucent structures, and enterprises of the Vologda oblast showed lines of kitchen and cabinet furniture. The Kaliningrad oblast, the Republic of Tatarstan, the Moscow oblast, Sevastopol, the Bryansk oblast, and the Udmurt Republic also had group stands.

One of the most discussed premieres was the presentation of Metta: the stand of this manufacturer of ergonomic chairs showed a prototype Yoga Diamond, which is an armchair worth about five million rubles, made using high-grade gold and decorated with diamonds.

The chairs were tested by designer and blogger Artemy Lebedev, who noting the convenience and unusual cheerful nature of the design.

Conference programme

This year�s conference programme included more than 40 events such as strategic sessions, forums, conferences, workshops, and educational events, which reflected key industry trends from macroeconomics and government support to digital transformation of retail, industrial design, and work with consumer demand.

The trade show and its conference programme opened with the 8th�Russian Conference of Furniture Manufacturers, organised by EXPOCENTRE and the Association of Furniture and Woodworking Enterprises of Russia. The event was moderated by Alexandr Shestakov, CEO at 1MF (First Furniture Factory), President at the Association of Furniture and Woodworking Enterprises of Russia, and Timur Irtuganov, Director General at the Association of Furniture and Woodworking Enterprises of Russia. The conference brought together representatives of leading furniture and woodworking enterprises, the banking sector, and retail and analytical companies.

The industry professionals showed great interest in the Conference on Furniture Business the Russian Way 2025, where owners and managers of furniture companies share survival strategies and practical solutions. It was organised in partnership with MIR (Furniture. Investments. Retail).

The two-day Furniture Retail Forum 2025. Lessons in Efficiency was a success. It was dedicated to the transformation of furniture sales channels in the face of global uncertainty.

A separate section of the forum was devoted to the analysis of consumer behavior. Svetlana Finik, a representative of Yandex Advertising in the Furniture and Household Goods category, presented fresh statistics: 61% of buyers choose furniture that is easy for them to assemble on their own; the average time from the first search to the first conversion in the Furniture category is 23 days, during which the user views about 17 websites; 87% of people compare products before buying, more than half are willing to pay more if there is an installment plan; 72% of customers interact with customer support or store service, and it is these customers who are most likely to return for a repeat purchase.

Thus, the forum became a platform where participants received current market analytics and a set of practical tools to improve marketing and sales efficiency.

Design Hour and DESIGN LOUNGE

An important block of sessions took place within Design Hour at the DESIGN LOUNGE platform, organised by Archdialog and EXPOCENTRE with the support of Egger. Well-known interior designers, architects, furniture production technologists, decorators, and representatives of the Moscow Designers Union discussed current trends in the design of residential and public spaces, multifunctional and transformable furniture, the use of advanced materials and colour solutions, emotional design, and working with user experience.

The speakers shared practical cases on creating comfortable, ergonomic, and visually expressive interiors, as well as on effective interaction between designers and manufacturers.

Mebel�s guided tours (Russian Kitchen Furniture: What is New for Designers on the Market, and Trends in Upholstered Furniture) allowed participants to see current trends, discuss technological limitations with manufacturers, and jointly outline directions for new collections.

The Saw-Cut Line talk show: a new format of business networking

For the first time, LIGA presented a new format of business networking at Mebel. It was a Saw-Cut Line talk show for furniture makers, manufacturers, designers, and suppliers, where participants openly discussed the most pressing issues of the market, exchanged experiences, and developed new solutions.

The name of the project comes from the technological process of furniture production. The cutting line is the initial stage from which the furniture creation process begins. The talk show cut up ideas, opinions, and approaches, which lead to new products, services, and business models.

Special emphasis was placed on the integration of digital tools and automation as the participants saw current production management and quality control solutions in action and assess their potential for business.

The Mebel 2025 conference programme also included sessions on relevant issues of automation of furniture enterprises and the introduction of digital solutions; discussions of the impact of direct and unobvious factors on the dynamics of furniture production and sales in 2020-2025; practical cases on working with marketplaces and DIY chains, the development of franchising models and assortment management; events dedicated to personnel, vocational education, cooperation with regional export support centres, and expansion of the presence of Russian companies in foreign markets.

A special importance was given to events dedicated to industrial design and collaborations of manufacturers with young architects and designers. It became a logical continuation of the Design Alley concept developed at the show, which is a space of designer furniture and decorative items reflecting current trends in object design.

The Golden Cabriole National Award for Industrial Furniture Design

As usual, the award ceremony for the winners of the Golden Cabriole National Award for Industrial Furniture Design took place within Mebel. This year, experts selected the best of the best in the furniture industry in main categories:

home furniture
kitchens
upholstered and cabinet furniture
solutions for HoReCa and public spaces
special nominations for design, innovations, and sustainable development

The award once again highlighted the high level of Russian furniture design and the growing role of collaborations of manufacturers, designers, and architects.

The rich display, strong regional representation, rich conference programme, market analytics, and demonstration of technology and design innovations confirmed the status of Mebel 2025 as the main platform of the furniture industry, where trends are formed, business ties are strengthened, and new projects are born.

General partner:
KASTAMONU MARKETING AND TRADE

Sponsor of registration:
BOYARD

Sponsor of the Fittings, Components and Equipment Sector:
LIGA

Partner of exhibition:
Olimp-mebel (Olmeko)

Join us in social media:

Press Service, EXPOCENTRE AO

Saw-Cut Line talks show � new format of business networking

Wed, 26 Nov 2025 13:22:56 +0300

The Saw-Cut Line talk show, organised by LIGA, continues at�Mebel 2025. The event is taking place for the first time.�

This is a live three-day talk show for furniture makers, manufacturers, designers and suppliers, where the most pressing business and technology issues are discussed. Each participant can express an opinion, ask a question, and hear the arguments of colleagues.

The name of the project comes from the technological process of furniture production. The cutting line is the initial stage from which the furniture creation process begins. The talk show will cut up ideas, opinions, and approaches, which will lead to new solutions, trends, and strategies.

The furniture industry is going through a turning point today: the market is saturated, competition is growing, and technologies are being updated faster than catalogues of materials can be released. Therefore, according to the organisers of the talk show, the industry especially needs this new format where it is possible to speak openly, argue, share experiences, and look for real solutions.

The format of the event is aimed at professionals who make decisions and shape the future of the furniture market, i.e., owners of furniture factories and studios, shop managers and technologists, furniture designers and architects, suppliers of plates, facades, fittings and equipment, and representatives of dealers and furniture brands.

The Cutting Line hosts workshops, interactive presentations, and an open dialogue with industry leaders. Special emphasis is placed on the integration of digital tools and automation as participants can see modern production management solutions in action and assess their potential for business.

The speakers include representatives of well-known brands, consulting companies, digital platforms, and furniture retailers. Saw-Cut Line is a kind of laboratory for the future of furniture production, where innovation and experience become the basis for growth.

Press Service, EXPOCENTRE AO

Relevant issues of furniture retail

Wed, 26 Nov 2025 14:40:11 +0300

Furniture Retail Forum 2025 opened within the conference programme of�Mebel 2025. This event is organised by FCProject and EXPOCENTRE and dedicated to the transformation of the furniture industry\'s sales channels in an era of global uncertainty.

This is the largest forum dedicated to the most relevant issues of furniture retail such as digitalization, logistics, trends in consumer behavior, new sales formats, and integration of B2B/B2C solutions. It hosts discussions on the development of omnichannel services, improving business efficiency, as well as workshops on trade automation. Among the participants are representatives of Hoff, Wildberries, Mr. Doors, leading industry analysts, digital experts, and consultants from major furniture retail chains.

The first day of the forum is dedicated to the reassessment of business models. The central event of the day was an open discussion about strategic priorities for companies of various sizes that focused on operational efficiency, adaptation to new realities, or the search for niche expansion opportunities.

The second day of the forum is dedicated to the digital transformation of product categories. The focus will shift from general trends to analyzing working tools to increase conversion in online channels. The programme includes exclusive cases from market leaders detailing metrics along the customer path from generating demand with content to organizing return�resistant logistics.

In addition to the rich programme, the forum retains its key function that is the creation of a professional environment for networking. Currently, it is direct contacts between manufacturers, retailers, and solution providers that often become the catalyst for new breakthrough projects.

Press Service, EXPOCENTRE AO

Design Hour at Mebel 2025

Tue, 25 Nov 2025 15:06:40 +0300

A special Design Hour project is open at DESIGN LOUNGE within the conference programme of�Mebel 2025. It is organised by Archdialog and EXPOCENTRE with the support of Egger.�

Well-known designers and experts discuss various trends in the organisation of public and residential spaces, multifunctional furniture, the use of modern materials, color printing, emotional design, transformation of objects, and much more.

The speakers are recognised industry experts including interior designers, architects, furniture manufacturing technologists, decorators, experts from companies that manufacture furniture and advanced materials, and representatives of the Moscow Designers Union. They share their experience in creating functional and contemporary furniture, as well as new approaches to the design of residential and public spaces.

The first day of the three-day Design Hour programme features�Nadezhda Lashku, an interior designer of residential and public spaces, founder and lead designer of the LASHKU-DESIGN bureau,�Olga Petrova-Podolskaya, an interior designer, founder of the Petrova.studio design studio,�Tatiana Skvortsova, head of the Denis-Art studio,�Alice Minkina, an expert in subject and industrial design, interior designer�Ekaterina Plotnikova, and other leading designers. The moderator is�Svetlana Kotlukova, an interior marketer and founder of the Archdialog agency.

Sergey Tregubov, a well-known interior designer, founder and owner of IROOM design and 1-Room studios, is scheduled to speak on the second day. He will talk about the WOW effects in the design that may surprise a customer, as well as show real cases of their implementation.

The third day will be dedicated to business, promotion, and collaboration in design.

Press Service, EXPOCENTRE AO

Mebel 2025 is open

Mon, 24 Nov 2025 16:58:02 +0300

The 36^th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� has opened at Crocus Expo. The show is organised by EXPOCENTRE AO.

Mebel 2025 is the largest event in the Russian furniture market, which annually brings together leading manufacturers, suppliers and designers to showcase their latest achievements. The show displays new products in the categories of furniture for residential premises, country houses and public spaces, special furniture, accessories and interior items, materials, components and fittings, furniture and interior fabrics, interior design and furniture, smart technologies, and much more.

More than 700 companies from 8 countries � Russia, Belarus, China, India, Italy, Kazakhstan, Turkiye, and Uzbekistan � occupy an area of about 50,000 sq. m. to represent their products. China has a national pavilion.

Mebel 2025 features Russian regional group stands and pavilions of the Belgorod, Bryansk, Chelyabinsk, Kaliningrad, Kirov, Moscow, Novgorod, Penza, Ryazan, Ulyanovsk, Vologda Oblasts, Sevastopol, the Republic of Tatartan, the Udmurt Republic, and the Krasnodar Krai.

This year, the conference programme of Mebel 2025 includes more than 40 events such as strategic sessions, forums, practical workshops, and other events for furniture industry professionals.

The show and conference programme opened with the 8^th�Russian Conference of Furniture Manufacturers, The event is organised by EXPOCENTRE and the Association of Furniture and Woodworking Enterprises of Russia, and is moderated by�Alexandr Shestakov, CEO at 1MF (First Furniture Factory), President at the Association of Furniture and Woodworking Enterprises of Russia, and�Timur Irtuganov, Director General at the Association of Furniture and Woodworking Enterprises of Russia.

Sergey Selivanov, Deputy Director General at EXPOCENTRE, welcomed the conference participants at Mebel 2025.

“Mebel is the main event of the year for the entire furniture industry in Russia and partner countries,” said Sergey Selivanov. “This is not just a demonstration of products, but a trend of development for the year ahead is being set here. Here new partnerships are being born, and unique opportunities are opening up. In addition to the large-scale display, we are expecting a rich conference programme with more than 40 events.”

Presentations at the conference were made by�Stanislav Serov, Business Development Director at EGGER,�Ilya Korotkov, Deputy Director for Strategy at CFMK,�Alexandr Zaionts, founder of HOFF,�Alexandr Spichak, Portfolio Manager of the Department of Credit Management in the Sberbank regional network, and other heads and experts of different relevant companies.

The conference addressed the most relevant issues of the furniture market such as the dynamics of furniture sales on marketplaces, interaction with DIY chains, working with AI, current government support measures and how to use them, and many other issues.

Mebel 2025 is open until 27 November.

Press Service, EXPOCENTRE AO

New formats of conference programme of Mebel 2025

Thu, 20 Nov 2025 17:52:39 +0300

The 36th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� will be organised by EXPOCENTRE from 24 to 27 November 2025 at Crocus Expo.

Mebel 2025 is not only the largest platform in Russia and Eastern Europe for demonstration of new collections and development of business contacts, but also a forum where the drivers of industry development are formed, partnership projects are born, and modern trends of the Russian and global furniture market are emerging.

The show will host a rich conference programme for industry professionals with more than 40 sessions, from strategic conferences and forums to practical talk shows and workshops.

The 8th�Russian Conference of Furniture Manufacturers will be as usual organised by the Association of Furniture and Woodworking Enterprises of Russia and EXPOCENTRE. This event remains a key conference for manufacturers. Experts will discuss the industry�s challenges of 2025 such as falling demand, government support measures, work with retail and DIY chains, introduction of AI into production, and renewal of equipment stock. The leaders of the largest companies will share their analysis and forecasts, analyse successful cases, and conduct an open dialogue with the participants.

For the first time, a unique talk show called Saw-Cut Line will be held for furniture industry professionals. This is Russia\'s first furniture industry talk show, a unique format that is radically different from traditional conferences and presentations. According to the organisers, there will be open discussions without filters. Experts and manufacturers will discuss the real problems of the industry such as net costs, technology, quality, personnel, and logistics. The format of a live conversation will allow you to hear different points of view, not just the official positions of companies.

The creators of the programme note the practical value of the talk show, where the audience is actively involved in the discussion and search for effective solutions for their enterprises.

Master classes, interactive presentations, and an open dialogue with industry leaders await visitors to the Saw-Cut Line. Special emphasis will be placed on the integration of digital tools and automation as the participants will see current production management solutions in action and assess their potential for business.

Among the speakers are representatives of well-known brands, consulting companies, digital platforms and furniture retailers. The Saw-Cut Line is a kind of laboratory for the future of furniture production, where innovation and experience become the basis for growth. Participation in it is a great chance to strengthen professional ties, find new partners, and implement advanced solutions at your enterprise.

Two days of the Furniture Retail Forum are integrated into the conference programme. This is the largest forum dedicated to relevant issues of furniture retail such as digitalization, logistics, trends in consumer behavior, new sales formats, and integration of B2B/B2C solutions. Discussions on the development of omnichannel services, improving business efficiency, as well as workshops on trade automation are planned. Among the participants are representatives of Hoff, Wildberries, Mr. Doors, leading industry analysts, digital experts and consultants from major furniture retail chains.

The DESIGN LOUNGE at Mebel 2025 will address current trends in furniture design, issues of multifunctional furniture, use of modern materials and fabrics, color printing, emotional design, transformation of objects, and specifics of working with public and residential interiors. The speakers will be recognised industry experts: interior designers, architects, furniture manufacturing technologists, decorators, experts from companies that manufacture furniture and advanced materials, and representatives of the Moscow Designers Union. They will share their experience in creating functional and contemporary furniture, as well as new approaches to the design of residential and public spaces.

The conference programme of Mebel 2025 brings together plenary sessions, panels, lectures, debates, case marathons, master classes and a real dialogue format, providing both theoretical knowledge and practical skills. It has a practical focus on economic challenges, digital transformation, innovative technologies, including AI, development of new furniture sales channels, as well as current production and marketing issues.

Press Service, EXPOCENTRE AO