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Happy holiday!

Thu, 25 Dec 2025 08:00:48 +0300

Dear colleagues and partners, dear friends,

Please accept our warmest Season�s Greetings!

May the coming year bring you interesting tasks, vivid impressions, and great victories. Every success, creative ideas, and harmony in your personal life. Wellbeing, good health and good luck to you and your families!

Sincerely yours,
the Mebel team

Post Show Report Mebel 2025

Wed, 24 Dec 2025 15:31:02 +0300

36th�Edition of the International Exhibition for Furniture, Fittings and Upholstery

24�27 November 2025

Crocus Expo, Moscow, Russia

The 35th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� took place at Crocus Expo, Moscow, Russia, from 24 through 27 November 2025.� ��

This year was the first time that the show took place at a new venue and was opened for four days instead of the traditional five days. It required a higher concentration of business activity.

According to the Russian National Exhibition Rating, Mebel is Russia�s largest trade show in the Category of Furniture for Home and Office, Interior Design, Household Items.

Mebel 2025 brought together manufacturers and suppliers of furniture, fittings, upholstery materials, furniture manufacturing equipment, architects, designers, representatives of wholesale and retail trade, representatives of HoReCa, developers, and corporate customers.

Dates:�24�27 November 2025

Venue:�Crocus Expo, Moscow, Russia��

Organised by�EXPOCENTRE AO

Supported by�the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Under auspices of�the Russian Chamber of Commerce and Industry

Floor space:�50,000 sq. m

Attendance:�39,000 visitors

Exhibitors:�741 companies��

Countries:�8 (Russia, Belarus, China, India, Italy, Kazakhstan, Turkiye, Uzbekistan)��

Group stands of Russian regions:�Belgorod, Bryansk, Chelyabinsk, Kaliningrad, Kirov, Moscow, Novgorod, Penza, Ryazan, Ulyanovsk, Vologda Oblasts, Sevastopol, Republic of Tatartan, Udmurt Republic, Krasnodar Krai

Products on display:�furniture for city apartments, country houses, offices and public spaces, specialised furniture, accessories and interior items, materials, components and fittings, furniture and interior fabrics, interior and furniture design, smart technologies, digital services, etc.

Show highlights

Both Russian and foreign exhibitors included large manufacturing holdings and network brands, niche manufactories focused on premium, designer, and customized products.

In 2025, the trend has shifted towards integrated solutions for quality of life and productivity: from ergonomics and design to digitalization of processes.

Russian manufacturers showed collections of solid wood furniture and precious veneer for the premium segment, lines of affordable modular furniture for mass-market retail, DIY solutions ranging from ready-made kits to self-assembly kits, and the integration of light and electronics into furniture.

A number of companies used the Mebel platform to demonstrate new technologies: 3D printing of individual elements, digital quality control, and online configurators that allow visitors to assemble their own solution at the stand and immediately calculate its cost.

Regional group stands and pavilions became even more noticeable: companies from the Ulyanovsk oblast presented furniture, accessories and products for sleeping, as well as stone sinks, Ryazan manufacturers brought premiere designs of furniture and translucent structures, and enterprises of the Vologda oblast showed lines of kitchen and cabinet furniture. The Kaliningrad oblast, the Republic of Tatarstan, the Moscow oblast, Sevastopol, the Bryansk oblast, and the Udmurt Republic also had group stands.

One of the most discussed premieres was the presentation of Metta: the stand of this manufacturer of ergonomic chairs showed a prototype Yoga Diamond, which is an armchair worth about five million rubles, made using high-grade gold and decorated with diamonds.

The chairs were tested by designer and blogger Artemy Lebedev, who noting the convenience and unusual cheerful nature of the design.

Conference programme

This year�s conference programme included more than 40 events such as strategic sessions, forums, conferences, workshops, and educational events, which reflected key industry trends from macroeconomics and government support to digital transformation of retail, industrial design, and work with consumer demand.

The trade show and its conference programme opened with the 8th�Russian Conference of Furniture Manufacturers, organised by EXPOCENTRE and the Association of Furniture and Woodworking Enterprises of Russia. The event was moderated by Alexandr Shestakov, CEO at 1MF (First Furniture Factory), President at the Association of Furniture and Woodworking Enterprises of Russia, and Timur Irtuganov, Director General at the Association of Furniture and Woodworking Enterprises of Russia. The conference brought together representatives of leading furniture and woodworking enterprises, the banking sector, and retail and analytical companies.

The industry professionals showed great interest in the Conference on Furniture Business the Russian Way 2025, where owners and managers of furniture companies share survival strategies and practical solutions. It was organised in partnership with MIR (Furniture. Investments. Retail).

The two-day Furniture Retail Forum 2025. Lessons in Efficiency was a success. It was dedicated to the transformation of furniture sales channels in the face of global uncertainty.

A separate section of the forum was devoted to the analysis of consumer behavior. Svetlana Finik, a representative of Yandex Advertising in the Furniture and Household Goods category, presented fresh statistics: 61% of buyers choose furniture that is easy for them to assemble on their own; the average time from the first search to the first conversion in the Furniture category is 23 days, during which the user views about 17 websites; 87% of people compare products before buying, more than half are willing to pay more if there is an installment plan; 72% of customers interact with customer support or store service, and it is these customers who are most likely to return for a repeat purchase.

Thus, the forum became a platform where participants received current market analytics and a set of practical tools to improve marketing and sales efficiency.

Design Hour and DESIGN LOUNGE

An important block of sessions took place within Design Hour at the DESIGN LOUNGE platform, organised by Archdialog and EXPOCENTRE with the support of Egger. Well-known interior designers, architects, furniture production technologists, decorators, and representatives of the Moscow Designers Union discussed current trends in the design of residential and public spaces, multifunctional and transformable furniture, the use of advanced materials and colour solutions, emotional design, and working with user experience.

The speakers shared practical cases on creating comfortable, ergonomic, and visually expressive interiors, as well as on effective interaction between designers and manufacturers.

Mebel�s guided tours (Russian Kitchen Furniture: What is New for Designers on the Market, and Trends in Upholstered Furniture) allowed participants to see current trends, discuss technological limitations with manufacturers, and jointly outline directions for new collections.

The Saw-Cut Line talk show: a new format of business networking

For the first time, LIGA presented a new format of business networking at Mebel. It was a Saw-Cut Line talk show for furniture makers, manufacturers, designers, and suppliers, where participants openly discussed the most pressing issues of the market, exchanged experiences, and developed new solutions.

The name of the project comes from the technological process of furniture production. The cutting line is the initial stage from which the furniture creation process begins. The talk show cut up ideas, opinions, and approaches, which lead to new products, services, and business models.

Special emphasis was placed on the integration of digital tools and automation as the participants saw current production management and quality control solutions in action and assess their potential for business.

The Mebel 2025 conference programme also included sessions on relevant issues of automation of furniture enterprises and the introduction of digital solutions; discussions of the impact of direct and unobvious factors on the dynamics of furniture production and sales in 2020-2025; practical cases on working with marketplaces and DIY chains, the development of franchising models and assortment management; events dedicated to personnel, vocational education, cooperation with regional export support centres, and expansion of the presence of Russian companies in foreign markets.

A special importance was given to events dedicated to industrial design and collaborations of manufacturers with young architects and designers. It became a logical continuation of the Design Alley concept developed at the show, which is a space of designer furniture and decorative items reflecting current trends in object design.

The Golden Cabriole National Award for Industrial Furniture Design

As usual, the award ceremony for the winners of the Golden Cabriole National Award for Industrial Furniture Design took place within Mebel. This year, experts selected the best of the best in the furniture industry in main categories:

home furniture
kitchens
upholstered and cabinet furniture
solutions for HoReCa and public spaces
special nominations for design, innovations, and sustainable development

The award once again highlighted the high level of Russian furniture design and the growing role of collaborations of manufacturers, designers, and architects.

The rich display, strong regional representation, rich conference programme, market analytics, and demonstration of technology and design innovations confirmed the status of Mebel 2025 as the main platform of the furniture industry, where trends are formed, business ties are strengthened, and new projects are born.

General partner:
KASTAMONU MARKETING AND TRADE

Sponsor of registration:
BOYARD

Sponsor of the Fittings, Components and Equipment Sector:
LIGA

Partner of exhibition:
Olimp-mebel (Olmeko)

Join us in social media:

Press Service, EXPOCENTRE AO

Saw-Cut Line talks show � new format of business networking

Wed, 26 Nov 2025 13:22:56 +0300

The Saw-Cut Line talk show, organised by LIGA, continues at�Mebel 2025. The event is taking place for the first time.�

This is a live three-day talk show for furniture makers, manufacturers, designers and suppliers, where the most pressing business and technology issues are discussed. Each participant can express an opinion, ask a question, and hear the arguments of colleagues.

The name of the project comes from the technological process of furniture production. The cutting line is the initial stage from which the furniture creation process begins. The talk show will cut up ideas, opinions, and approaches, which will lead to new solutions, trends, and strategies.

The furniture industry is going through a turning point today: the market is saturated, competition is growing, and technologies are being updated faster than catalogues of materials can be released. Therefore, according to the organisers of the talk show, the industry especially needs this new format where it is possible to speak openly, argue, share experiences, and look for real solutions.

The format of the event is aimed at professionals who make decisions and shape the future of the furniture market, i.e., owners of furniture factories and studios, shop managers and technologists, furniture designers and architects, suppliers of plates, facades, fittings and equipment, and representatives of dealers and furniture brands.

The Cutting Line hosts workshops, interactive presentations, and an open dialogue with industry leaders. Special emphasis is placed on the integration of digital tools and automation as participants can see modern production management solutions in action and assess their potential for business.

The speakers include representatives of well-known brands, consulting companies, digital platforms, and furniture retailers. Saw-Cut Line is a kind of laboratory for the future of furniture production, where innovation and experience become the basis for growth.

Press Service, EXPOCENTRE AO

Relevant issues of furniture retail

Wed, 26 Nov 2025 14:40:11 +0300

Furniture Retail Forum 2025 opened within the conference programme of�Mebel 2025. This event is organised by FCProject and EXPOCENTRE and dedicated to the transformation of the furniture industry\'s sales channels in an era of global uncertainty.

This is the largest forum dedicated to the most relevant issues of furniture retail such as digitalization, logistics, trends in consumer behavior, new sales formats, and integration of B2B/B2C solutions. It hosts discussions on the development of omnichannel services, improving business efficiency, as well as workshops on trade automation. Among the participants are representatives of Hoff, Wildberries, Mr. Doors, leading industry analysts, digital experts, and consultants from major furniture retail chains.

The first day of the forum is dedicated to the reassessment of business models. The central event of the day was an open discussion about strategic priorities for companies of various sizes that focused on operational efficiency, adaptation to new realities, or the search for niche expansion opportunities.

The second day of the forum is dedicated to the digital transformation of product categories. The focus will shift from general trends to analyzing working tools to increase conversion in online channels. The programme includes exclusive cases from market leaders detailing metrics along the customer path from generating demand with content to organizing return�resistant logistics.

In addition to the rich programme, the forum retains its key function that is the creation of a professional environment for networking. Currently, it is direct contacts between manufacturers, retailers, and solution providers that often become the catalyst for new breakthrough projects.

Press Service, EXPOCENTRE AO

Design Hour at Mebel 2025

Tue, 25 Nov 2025 15:06:40 +0300

A special Design Hour project is open at DESIGN LOUNGE within the conference programme of�Mebel 2025. It is organised by Archdialog and EXPOCENTRE with the support of Egger.�

Well-known designers and experts discuss various trends in the organisation of public and residential spaces, multifunctional furniture, the use of modern materials, color printing, emotional design, transformation of objects, and much more.

The speakers are recognised industry experts including interior designers, architects, furniture manufacturing technologists, decorators, experts from companies that manufacture furniture and advanced materials, and representatives of the Moscow Designers Union. They share their experience in creating functional and contemporary furniture, as well as new approaches to the design of residential and public spaces.

The first day of the three-day Design Hour programme features�Nadezhda Lashku, an interior designer of residential and public spaces, founder and lead designer of the LASHKU-DESIGN bureau,�Olga Petrova-Podolskaya, an interior designer, founder of the Petrova.studio design studio,�Tatiana Skvortsova, head of the Denis-Art studio,�Alice Minkina, an expert in subject and industrial design, interior designer�Ekaterina Plotnikova, and other leading designers. The moderator is�Svetlana Kotlukova, an interior marketer and founder of the Archdialog agency.

Sergey Tregubov, a well-known interior designer, founder and owner of IROOM design and 1-Room studios, is scheduled to speak on the second day. He will talk about the WOW effects in the design that may surprise a customer, as well as show real cases of their implementation.

The third day will be dedicated to business, promotion, and collaboration in design.

Press Service, EXPOCENTRE AO

Mebel 2025 is open

Mon, 24 Nov 2025 16:58:02 +0300

The 36^th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� has opened at Crocus Expo. The show is organised by EXPOCENTRE AO.

Mebel 2025 is the largest event in the Russian furniture market, which annually brings together leading manufacturers, suppliers and designers to showcase their latest achievements. The show displays new products in the categories of furniture for residential premises, country houses and public spaces, special furniture, accessories and interior items, materials, components and fittings, furniture and interior fabrics, interior design and furniture, smart technologies, and much more.

More than 700 companies from 8 countries � Russia, Belarus, China, India, Italy, Kazakhstan, Turkiye, and Uzbekistan � occupy an area of about 50,000 sq. m. to represent their products. China has a national pavilion.

Mebel 2025 features Russian regional group stands and pavilions of the Belgorod, Bryansk, Chelyabinsk, Kaliningrad, Kirov, Moscow, Novgorod, Penza, Ryazan, Ulyanovsk, Vologda Oblasts, Sevastopol, the Republic of Tatartan, the Udmurt Republic, and the Krasnodar Krai.

This year, the conference programme of Mebel 2025 includes more than 40 events such as strategic sessions, forums, practical workshops, and other events for furniture industry professionals.

The show and conference programme opened with the 8^th�Russian Conference of Furniture Manufacturers, The event is organised by EXPOCENTRE and the Association of Furniture and Woodworking Enterprises of Russia, and is moderated by�Alexandr Shestakov, CEO at 1MF (First Furniture Factory), President at the Association of Furniture and Woodworking Enterprises of Russia, and�Timur Irtuganov, Director General at the Association of Furniture and Woodworking Enterprises of Russia.

Sergey Selivanov, Deputy Director General at EXPOCENTRE, welcomed the conference participants at Mebel 2025.

“Mebel is the main event of the year for the entire furniture industry in Russia and partner countries,” said Sergey Selivanov. “This is not just a demonstration of products, but a trend of development for the year ahead is being set here. Here new partnerships are being born, and unique opportunities are opening up. In addition to the large-scale display, we are expecting a rich conference programme with more than 40 events.”

Presentations at the conference were made by�Stanislav Serov, Business Development Director at EGGER,�Ilya Korotkov, Deputy Director for Strategy at CFMK,�Alexandr Zaionts, founder of HOFF,�Alexandr Spichak, Portfolio Manager of the Department of Credit Management in the Sberbank regional network, and other heads and experts of different relevant companies.

The conference addressed the most relevant issues of the furniture market such as the dynamics of furniture sales on marketplaces, interaction with DIY chains, working with AI, current government support measures and how to use them, and many other issues.

Mebel 2025 is open until 27 November.

Press Service, EXPOCENTRE AO

New formats of conference programme of Mebel 2025

Thu, 20 Nov 2025 17:52:39 +0300

The 36th�edition of the International Exhibition for Furniture, Fittings and Upholstery ��Mebel 2025�� will be organised by EXPOCENTRE from 24 to 27 November 2025 at Crocus Expo.

Mebel 2025 is not only the largest platform in Russia and Eastern Europe for demonstration of new collections and development of business contacts, but also a forum where the drivers of industry development are formed, partnership projects are born, and modern trends of the Russian and global furniture market are emerging.

The show will host a rich conference programme for industry professionals with more than 40 sessions, from strategic conferences and forums to practical talk shows and workshops.

The 8th�Russian Conference of Furniture Manufacturers will be as usual organised by the Association of Furniture and Woodworking Enterprises of Russia and EXPOCENTRE. This event remains a key conference for manufacturers. Experts will discuss the industry�s challenges of 2025 such as falling demand, government support measures, work with retail and DIY chains, introduction of AI into production, and renewal of equipment stock. The leaders of the largest companies will share their analysis and forecasts, analyse successful cases, and conduct an open dialogue with the participants.

For the first time, a unique talk show called Saw-Cut Line will be held for furniture industry professionals. This is Russia\'s first furniture industry talk show, a unique format that is radically different from traditional conferences and presentations. According to the organisers, there will be open discussions without filters. Experts and manufacturers will discuss the real problems of the industry such as net costs, technology, quality, personnel, and logistics. The format of a live conversation will allow you to hear different points of view, not just the official positions of companies.

The creators of the programme note the practical value of the talk show, where the audience is actively involved in the discussion and search for effective solutions for their enterprises.

Master classes, interactive presentations, and an open dialogue with industry leaders await visitors to the Saw-Cut Line. Special emphasis will be placed on the integration of digital tools and automation as the participants will see current production management solutions in action and assess their potential for business.

Among the speakers are representatives of well-known brands, consulting companies, digital platforms and furniture retailers. The Saw-Cut Line is a kind of laboratory for the future of furniture production, where innovation and experience become the basis for growth. Participation in it is a great chance to strengthen professional ties, find new partners, and implement advanced solutions at your enterprise.

Two days of the Furniture Retail Forum are integrated into the conference programme. This is the largest forum dedicated to relevant issues of furniture retail such as digitalization, logistics, trends in consumer behavior, new sales formats, and integration of B2B/B2C solutions. Discussions on the development of omnichannel services, improving business efficiency, as well as workshops on trade automation are planned. Among the participants are representatives of Hoff, Wildberries, Mr. Doors, leading industry analysts, digital experts and consultants from major furniture retail chains.

The DESIGN LOUNGE at Mebel 2025 will address current trends in furniture design, issues of multifunctional furniture, use of modern materials and fabrics, color printing, emotional design, transformation of objects, and specifics of working with public and residential interiors. The speakers will be recognised industry experts: interior designers, architects, furniture manufacturing technologists, decorators, experts from companies that manufacture furniture and advanced materials, and representatives of the Moscow Designers Union. They will share their experience in creating functional and contemporary furniture, as well as new approaches to the design of residential and public spaces.

The conference programme of Mebel 2025 brings together plenary sessions, panels, lectures, debates, case marathons, master classes and a real dialogue format, providing both theoretical knowledge and practical skills. It has a practical focus on economic challenges, digital transformation, innovative technologies, including AI, development of new furniture sales channels, as well as current production and marketing issues.

Press Service, EXPOCENTRE AO

Press Release Mebel 2025

Tue, 18 Nov 2025 16:53:25 +0300

36th�Edition of the International Exhibition for Furniture, Fittings and Upholstery

24�27 November 2025

Crocus Expo, Moscow, Russia

Mebel�is the main platform for the presentation of new products and advanced solutions in the furniture industry of Russia and Eastern Europe. This is the largest event for the furniture market, which annually brings together leading manufacturers, suppliers, and designers to showcase the latest industry achievements.

According to the Russian National Exhibition Rating, Mebel is the largest trade show in Russia in 2022-2024 in the Furniture for Home and Office, Interior Design, Household Items category in the Exhibition Space nomination.

More than 40 thousand professionals visit the show annually. More than 87% of them take or influence purchasing decisions. At the same time, the audience is updated annually by 30-35%.

Dates:��24�27 November 2025

Opening hours:�24�26 November: 10.00�18.00; 27 November: 10.00�16.00

Venue:�Pavilion 3, Halls 13, 14, 15, 18, Crocus Expo, Moscow, Russia��

Organised by�EXPOCENTRE AO�

Supported by�the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Under auspices of�the Russian Chamber of Commerce and Industry

Floor space:�about 50,000 sq. m

Exhibitors:�700+ companies��

Participating companies:�O�Prime, ARISTO, Westline, Hettich Rus, Brass, Boyard, Vektor, �Moder, Metta, Lores, Perfotak Rus, T.B.M., DIK-mebel, Ladya, Mamadoma, Kenner Dreviz, Unital, DaVita-mebel, BRW Mebel, Kuhni MIXX, Arben, Souz-M, Sonum, Foamline, Sokol-Yar, Evanty, MF-Komplekt, Yatas Rus, Arbor Nova, DeGON-service, MC-Group, Ivatsevichdrev, ZOV-mebel, 2MK, etc.

Countries:�8 (Russia, Belarus, China, India, Italy, Kazakhstan, Turkiye, Uzbekistan)

Show highlights

The division by product sectors will remain this year. It will help the exhibitors and visitors navigate this large-scale event more easily. The show will feature a wide range of ready-made furniture of all price categories, furniture fittings and accessories, furniture production equipment, finishing materials, interior items, and furniture fabrics.

For the first time, Mebel will present a Design Alley special project, a showcase of original furniture and decorative items that reflect current trends in object design.

The Design Alley transforms a traditional exhibition stand into a modern, technological and concise gallery of furniture art. Each exhibit becomes the main character on the Design Alley, just like at a fashion catwalk, where all attention is focused on one outfit. QR codes will allow visitors to instantly receive information about each exhibit.

Conference programme

The conference programme of Mebel 2025 will feature more than 40 events, including strategic sessions, forums, conferences, practical cases, and other events for furniture industry professionals.

EXPOCENTRE and the Association of Furniture and Woodworking Enterprises of Russia will arrange such major events as:

the 8th�Russian Conference of Furniture Manufacturers
the Strategic Session on the Current Issues of Automation of a Furniture Company
the Strategic Session on the Impact of Direct and Unobvious Factors on the Dynamics of Furniture Production and Sales in Russia in 2020-2025
the Open Lecture on Industrial Furniture Design on Cooperation of Students of the Department of Furniture Design with Leading Furniture Manufacturers.�Where to Start?

On�24�November, MIR.�Furniture.�Investments.�Retail will hold an annual professional conference for business owners and top sales managers on the Furniture Business the Russian Way 2025: The Furniture Market Has Collapsed. What Not to Do Now, and What Will Have To Be Done?

The core event will be the two-day Furniture Retail Forum 2025. Lessons in Efficiency on 25�26 November. It will include sales and sales channel analytics, workshops on assortment strategies, retail audit and marketing, as well as a battle of online platforms and brands with marketplace cases.

The programme�s special focus will be on cooperation with China. Two practical sessions will take place on 27 November at the EVENT LOUNGE (Pavilion 3, Level 3, Hall 18). The first one is called How Not to Make a Mistake With the Choice of Suppliers From China. What They Show at Trade Shows and What They Actually Manufacture (11:00�12:30), and the second one is China for the Russian Furniture Market: New Rules of the Game after Sanctions (13:00�14:30).

This year, Mebel�s rich programme reflects current global trends, opens up new prospects for Russian and foreign-made furniture, and promotes professional development of market participants and effective business contacts at all levels.

General partner:
KASTAMONU MARKETING AND TRADE

Sponsor of registration:
BOYARD

Sponsor of the Fittings, Components and Equipment Sector:
LIGA

Partner of exhibition:��
Olimp-mebel (Olmeko)

Visitor registration
Admission to Mebel 2025 is free for business visitors with visitor badges. You can register and get your personal visitor ID at the show�s�website.

Address:�Crocus Expo
20, ul. Mezhdunarodnaya, Krasnogorsk, Krasnogorsky district, Moscow region
(65�66 km of the Moscow Ring Road � MKAD, Myakinino metro station)

Join us in social media:

Mebel 2025 to take place at new venue

Thu, 18 Sep 2025 13:27:18 +0300

The largest trade show of the Russian furniture market ��Mebel 2025�� will take place in Pavilion 3 of Crocus Expo, Moscow, on 24�27 November 2025. The show is organised by EXPOCENTRE AO. According to the Russian National Exhibition Rating, this is the largest exhibition in Russia in 2022-2024 in the Furniture for Home and Office, Interior Design, Household Items category in the Exhibition Space nomination.

Mebel 2025 offers a unique opportunity to meet with the world\'s leading brands, designers and industry experts, as well as learn about the latest trends and innovations in furniture and interior design.

This year\'s show will retain all product sectors, which will help exhibitors and visitors navigate such a large-scale event more easily. The show will feature a wide range of ready-made furniture of all price categories, furniture fittings and accessories, furniture production equipment, finishing materials, interior items, and furniture fabrics.

The exhibitors will include such well-known companies as Apriori, Aristo, Westline, Lyubimy Dom, Olmeko, Hettich Rus, Brass, Boyard, Vektor, Moder, Metta, Lores, SV-Tapes, TBM, DIK-Mebel, Ladya, MamaDoma, Kenner, Megaplit, Unital, Davita-Furniture, BRW Mebel, Kukhni MIXX, Arben, Souz-M, Sonum, Foamline, Sokol-Yar, Mobi, Evanty, MF-Komplekt, Yatas Rus, Arbor Nova, DeGOn-Service, MC-Grup, Ivatsevichdrev, etc.

More than 40 thousand professionals annually attend the show. More than 87% of them make or influence purchasing decisions. At the same time, the audience is renewed annually by 30-35%.

In addition, Mebel is not only a trade show, but also a large-scale business forum, which features events on the most relevant topics of the furniture industry. Daily workshops, lectures and trend tours from leading industry experts will be organised for interior designers.

Go to�www.meb-expo.ru�to learn more.

Press Service, EXPOCENTRE AO

The state of the Russian furniture market. What can help it in the current conditions?

Wed, 10 Sep 2025 17:28:32 +0300

One of the most important events of the Russian furniture industry � Mebel 2025 � will take place at the end of November. The trade show is organised by EXPOCENTRE. It offers a unique opportunity to become part of activities that annually determine the trends of the furniture market in Russia.

The show brings together the world�s leading brands, manufacturers, designers, and interior experts to showcase new collections, share experiences, and find effective ways to expand their business. Mebel 2025 sets the trends of the furniture market, bringing together manufacturers and distributors of various fields. It will feature a wide range of ready-made furniture of all price categories, as well as accessories, components, equipment, finishing materials, and fabrics.

In 2025, the Russian furniture market shows contradictory data. A study conducted by the Association of Furniture and Woodworking Enterprises of Russia (AMEDORO) from 2020 to 2024 demonstrates sustainable growth in both production and consumption of furniture. This indicates that, despite the existing difficulties, the market continues to grow and adapt to new conditions. The demand for furniture remains high, even in the difficult economic situation caused by geopolitical changes and global price increases. Nevertheless, this apparent growth hides complex relationships and problems that will have an impact on the future development of the industry.

The influence of price factors on the furniture market cannot be underestimated. A sharp increase in the cost of raw materials such as chipboard and fiberboard (by 96 and 91%, respectively), in five years has led to a significant increase in the cost of finished products. It should also be mentioned that the increase in energy prices has significantly affected the cost, which has forced manufacturers to look for new energy-efficient solutions.

Against this background, manufacturers are forced to look for ways to optimise production processes. First of all, enterprises began to look for more affordable, but at the same time high-quality materials. And secondly, companies have begun to introduce innovative technologies to reduce the cost of products without compromising their consumer properties and increase energy efficiency to reduce costs.

The foreign trade has also undergone significant changes. The volume of furniture exports remained relatively stable at about 30 billion rubles, but the geography of supplies has changed significantly. The European and American markets, which were previously the main consumers of Russian furniture, have given way to the CIS countries, primarily Kazakhstan and Uzbekistan. This reflects the changing geopolitical situation and the desire to develop trade relations with partner countries. Furniture imports, which peaked in 2021 (182.7 billion rubles), stabilized at 130-132 billion rubles in 2024, indicating continued demand for foreign goods, primarily highly specialised and premium products.

The forecast for 2025 indicates a possible slight decrease in the volume of furniture production in units (up to 74.2 million units), but at the same time an increase in monetary up to 540 billion rubles terms is expected. To maintain growth rates, it is necessary to continue investing in the modernization of production facilities, introduce innovative technologies, actively develop online sales, and cooperate with construction companies to complete housing under construction. The search for new market niches both domestically and abroad remain important factors.

Despite all the external negative factors, the current market volume remains impressive and shows its enormous potential. According to AMEDORO, the volume of retail sales of furniture in the first quarter of 2025 amounted to 130 billion rubles, which is 3.6% more than in the same period of last year. In total, furniture manufacturers made 42.79 million units in the first half of the year. It is important not to forget that after the skyrocketing growth from 2020 to 2024, the furniture industry could not help but slow down. At the same time, the market remains attractive to investors and entrepreneurs, and most importantly, it has a potential for development.

What actions should furniture companies take?

The current business environment is becoming increasingly complex and competitive. To remain on top, companies need a deep understanding of the market and their consumers. It is also very important to this strategically when approaching this issue and do not forget about constant communication with the audience.

The market is saturated with offers. New consumers are emerging. And the flow of advertising information is reaching incredible proportions. In these circumstances, simply convincing the customer to make a one-time purchase is no longer enough to achieve success. A customer is not just a buyer, but a valuable asset in which time and resources should be invested. And a loyal customer is the most valuable resource, so it is strategically important to focus on increasing CLV.

The key to prosperity lies in building loyalty and turning one-time customers into regular ones by creating brand attachment and ensuring repeat purchases. This should be a comprehensive impact affecting all aspects of the marketing strategy.

Where to look for target customers?

Trade shows are an important tool in this process. Participation in them plays an important role in increasing the number of loyal customers due to a number of factors. First of all, it is an opportunity to establish personal contact with potential clients. Personal communication allows you to deeply understand the needs of the clients, answer all their questions, eliminate doubts and effectively handle objections. Meetings at trade shows create the necessary communicative occasion, simplifying further interaction and maintaining communication. They allow you to reach an audience from distant regions and other countries alike in a short time and occupy new niches.

In addition, trade shows provide a visual representation of the product. This experience significantly surpasses the passive perception of advertising information and helps to strengthen positive associations with the brand. Organisation of demonstration zones, interaction with potential clients in an informal setting, holding presentations and masterclasses are all important components of successful business development.

Participation in Mebel 2025 is an excellent opportunity for furniture companies to express themselves, find new partners, and learn about the latest trends. This year, the show will take place at Crocus Expo, Moscow, from 24 to 27 November. Its conference programme will include different workshops, masterclasses, and panels. Last year, 944 companies from 9 countries presented their products and solutions at the show, which underlines its importance and scale.

In the environment of constant changes in the furniture market, it is important to keep abreast of the latest innovations and trends in order to remain competitive and offer customers relevant solutions. Thus, Mebel 2025 is not just an event, but an important stage in business development for all its participants. This is a chance not only for large manufacturers, but also for small companies seeking to establish themselves and find their niche in the market.

Press Service, EXPOCENTRE AO