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Mebel is the largest annual furniture show and the main industry event in Russia and Eastern Europe. Every autumn Expocentre brings together leading global brands and manufacturers, designers and interior decorators to showcase new collections and the best items of the furniture fashion. Participating in the exhibition everyone gets a great chance to enjoy business communication and find new opportunities for development.

The exhibition presents the latest trends of the furniture market and brings together manufacturers and distributors with customers. The exposition includes a great variety of elite and budget furniture for bedrooms, dining rooms, living rooms, nurseries and kitchens, as well as couches and armchairs, fittings, finishing materials and various decor items.

Preview of Accompanying Events

The key event of Mebel'2015 is the 10th Forum of Manufacturers and Dealers – Furniture as a Business – the main business event of the Russian and CID furniture markets.

Its main aim is to build partnerships among furniture professionals and to hold discussions on the most relevant problems of the industry. Over 200 delegates from 80 cities and towns of Russia, the CIS, Europe and Asia will come together to talks about issues of the development of the Russian furniture industry.

Participants include founders, general directors and top managers of the largest furniture manufacturers, dealers and retailers.

In addition to workshops aimed at the Russian market, the event features a special section devoted to problems facing non-Russian companies trying to enter the Russian market.

Key topics

  • Furniture market'2015: real threats and hidden opportunities. Ups and downs of WTO entry
  • Special focus: retail technologies
  • Virtual fields for real profits. Internet promotion and sale of furniture
  • Sale engine: operational manual. Furniture advertising: from a customer to a loyal buyer
  • Efficient work of wholesale departments on the exhibition market
  • Conflict management with customers. What to know about laws and demands to sellers and furniture manufacturers to maintain your positions
  • Special master class: merchandizing in a furniture salon

Leaders of the market will share their experience. Among them are Shatura, Ronikon, Mobel&Zeit, Maria, PlazaReal, KIKA/Hoff and many others. The Forum will also include master classes of the best furniture experts.

  
Mounting: Running: Dismantling:
 November 18–22 from 8.00 to 20.00  November 23–26 from 10.00 to 18.00
 November 27 from 10.00 to 16.00
 November 27 from 16.00 to 20.00
 November 28–30 from 8.00 to 20.00

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