Furniture as a Business Forum unites furniture manufacturers and venders

27 / 11 / 2020

The 21st Forum of Directors of Small and Medium Enterprises Furniture as a Business has taken place within the Mebel 2020 online programme of supporting events. This year the event was held online.

The organiser of the Forum, Imperia Company, has been holding such events since 2012. The forum brings together more than 130 top managers and owners of companies, manufacturers, dealers of retail chains from Russia and the CIS, as well as well-known speakers - top leaders of the Russian furniture market and successful practitioners.

The theme of this forum was "Transformation of the industry in post-COVID Russia". Experts told participants about sales channels and changes in the furniture market in an era of global risks and uncertain future. On the development of an assortment that can be easily sold through effective marketing. They introduced the principles of forming a strong team of manufacturers, salespeople and marketers who are ready to work in tough times.

The speakers made a forecast of demand for furniture in 2020-21. They considered the requests of potential customers and gave advice on how to make the assortment in demand. Much attention was paid to ways of promoting products in social networks. The experts gave practical recommendations.

On the third day of the forum, Purchasing Centre for Retail Chains was in operation. Manufacturers held individual negotiations with purchasers of furniture retail chains and factories about the supply of products and components. More than 15 retail chains took part in the negotiations.

Press Service, EXPOCENTRE AO