Event program MEBEL 2021

Events

Official opening ceremony of Mebel 2021
12.0013.00 Pavilion No.1, the Opening Ceremony Area

Organised by EXPOCENTRE AO

Furniture Retail Fest
10.0018.00 Pavilion Forum, Western Hall

Topic of the Day: MARKETPLACES AND THE FURNITURE MARKET

  • How people choose and buy furniture during the pandemic. Yandex statistics and analytics
  • Plenary discussion about marketplaces and the furniture market. One for all or all against one?
  • The furniture category on the Ozon Marketplace
  • The Hoff Home Marketplace. Results, cases, opportunities.
  • The place of marketplaces in a furniture e-commerce marketing strategy

Organised by FCProject, EXPOCENTRE AO

Official opening ceremony of WoodworkingSkills 2021
11.00 Pavilion No.2, Hall 4

A championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

WoodworkingSkills championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards
11.0018.00 Pavilion No.2, Hall 4

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

Colour and light in the interior. New technologies and the psychology of interior design
11.0012.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Fedor Mikhankov, practicing lighting designer

Organised by Archdialog, EXPOCENTRE AO

Master classes on building effective sales teams
12.0014.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Organised by EXPOCENTRE AO

SMART furniture. Smart technology for every home
13.0014.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Olga Yakovlicheva, interior and furniture designer

Organised by Archdialog, EXPOCENTRE AO

Conference on Relevant Issues of the Board Industry
13.0016.00 Congress Centre, SkyLight Hall

Organised by the Association of Furniture and Woodworking Enterprises of Russia, the Russian Ministry of Industry and Trade, EXPOCENTRE AO

HoReCa. Rules for creating a design concept. Cases
14.0015.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Anastasia Leonova, interior designer

Organised by Archdialog, EXPOCENTRE AO

Interior ergonomics. Basic rules for zoning private spaces
15.0016.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Olga Rozina, interior design, head of the Concept58 studio

  • Designer of residential and public interiors
  • Lecturer of computer graphics at the International School of Design, the Moscow Financial and Legal Academy, and the Academy of Professional Design
  • Lecturer of summer and winter crash courses at the British Higher School of Design
  • Lecturer of the Design course at B&D the Institute of Business and Design
  • Creator of a course on computer-aided design in the interior, with an example of interior design of a flat
  • The Academy of Professional Design and B&D the Institute of Business and Design
  • Lecturer of the course "All about flat planning and redevelopment" at MILLAMI SCHOOL

Organised by Archdialog, EXPOCENTRE AO

Application of the SCRUM project management methodology in the furniture industry
15.0016.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Polina Vyalova, Head of Scrum Team

Organised by 1 Furniture Company, EXPOCENTRE AO

Additional hygiene, individual interior solutions and economic impact in the selection of fittings and furnishings
16.0016.45 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Natalia Vanchakova, Commercial Director at Tekhno-Bronz OOO

Organised by EXPOCENTRE AO

Top interior fashion trends 2022: shapes, materials, colours. Based on the results of international trade shows
16.0017.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Elena Akimova, designer and decorator

Organised by Archdialog, EXPOCENTRE AO

Meeting of Russian Plywood Manufacturers
16.0018.00 Congress Centre, SkyLight Hall

Organised by the Association of Furniture and Woodworking Enterprises of Russia, EXPOCENTRE AO

Eclectic design. Why do so many people choose it? The specifics of creating a style
17.0018.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Elena Paramonova, interior designer, founder of the Paramonova-design studio

Organised by Archdialog, EXPOCENTRE AO

Furniture Retail Fest
10.0018.00 Pavilion Forum, Western Hall

Topic of the Day: FRANCHISING AND MANAGEMENT SYSTEMS

  • Plenary discussion on FRANCHISING WITH (un)LIMITED LIABILITY. Is it worth investing in franchises in the furniture market?
  • Kitchen City: omni-channel franchise tools for regional retail
  • Ascona Business: new partnership cases and cooperation opportunities with the sleepwear market leader
  • Nobilia: new opportunities in times of instability
  • Franchise of omni-channel retailer First Furniture
  • Investment model or personal operational management?
  • Special session on Staffing Collapse: what's the threat to the furniture industry without new people and new ideas

Organised by FCProject, EXPOCENTRE AO

WoodworkingSkills championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards
10.0018.00 Pavilion No.2, Hall 4

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

Industry 4.0
10.0018.00 Congress Centre, Marble Hall

Organised by Innova, EXPOCENTRE AO

Conference of Furniture Manufacturers
10.3013.00 Congress Centre, SkyLight Hall

Topic: Problems in the development of the furniture industry due to the high level of shadow production in the industry: solutions

Organised by the Association of Furniture and Woodworking Enterprises of Russia, EXPOCENTRE AO

Ergonomics of small apartments and studio apartments. Transformation ideas
11.0012.00 Pavilion No.1, DESIGNLOUNGE

Speaker: Anastasia Bondareva, interior designer

  • Founder of the BondDesign studio
  • Member of the Russia Designers Association
  • Participant in the Fazenda TV project
  • Expert on the online portal RIA Novosti

Organised by Archdialog, EXPOCENTRE AO

Master class on how to increase sales WITHOUT making mistakes when working with marketplaces. Top 7 life hacks for furniture makers
11.3013.00 Pavilion No.8, Conference Hall

Speaker: Eduard Romanovsky, Business Development Director at Mebelik

Organised by Imperia, EXPOCENTRE AO

Master classes on building effective sales teams
12.0015.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Organised by EXPOCENTRE AO

Home office. Specifics of designing an ergonomic space
12.0013.00 Pavilion No.1, DESIGNLOUNGE

Speaker: Olga Aksenova, ergonomics practitioner

  • Founder and manager at GID Furniture.
  • Furniture architect
  • Ergonomic interior design project
  • Education: Krupskaya Moscow University, the International Design School IDS

Organised by Archdialog, EXPOCENTRE AO

How does colour affect a person's sense of space?
13.0014.00 Pavilion No.1, DESIGNLOUNGE

Speaker: Elena Teplitskaya, designer, architect, artist, TV presenter

  • Corresponding member of the Russian Academy of Natural Sciences (Department of Architecture and Design)
  • Member of the Union of Artists of Russia
  • Developer of a programme on decor and styles in interiors
  • TV presenter at Bottomless Mezzanine and Colour Revolution

Organised by Archdialog, EXPOCENTRE AO

WOW effects in the decor of public spaces
14.0015.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Alena Sanaeva, interior designer, founder of the Manhattan Design School

Organised by EXPOCENTRE AO

Purchasing Centre for Retail Chains™: Furniture, Accessories, Furnishings
14.0017.00 Pavilion No.8, Conference Hall

Direct negotiations with purchasers of retail chains, online retailers, buyers of furniture factories for the supply of your products and components

Organised by Imperia, EXPOCENTRE AO

Forum on the development of materials to meet the standards for the production of upholstered furniture and mattresses in the Russian Federation. Flame retardant and antibacterial upholstery and padding materials
15.0016.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Moderated by Mikhail Bobkov, at Mr.Mattress

Speaker: Vadim Prasov , CEO at Alliance Hotel Management, Vice-President at the Federation of Restaurateurs and Hoteliers

Speaker: Svetlana Krzhizhanovskaya, Chair at the Technical Committee for Standardisation of TC 135 Furniture, member of the Expert Advisory Council on the Forestry Sector of the Federation Council Committee on Agrarian and Food Policy and Environmental Management

Speaker: Elena Gilmanova, CEO at Treartex, member of TC 135 Furniture, lecturer at the Design Department of the Moscow State Stroganov Academy of Industrial and Applied Arts

Speaker: Alla Bulgakova, Director at the Metronome Certification and Research Centre, furniture and wood products expert

Speaker: Natalia Konstantinova, Chief Researcher at the Russian Research Institute for Fire Protection of the Russian Ministry of Civil Defense, Emergencies and Elimination of Consequences of Natural Disasters, Doctor of Technical Sciences, Professor

Organised by Mr.Mattress, EXPOCENTRE AO

Trends 2021-2022 in restaurant design. Milan's best examples
15.0016.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Gennady Martynov, interior designer, representative of the HoReCa Workshop in Milan

Organised by EXPOCENTRE AO

How to reach real customers through YouTube and become No.1 in the industry
16.0017.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform
  • How to sell through YouTube
  • Why you need a YouTube channel
  • Mistakes in YouTube that are better not to make
  • How to turn flaws into advantages. Examples, case studies
  • Working with your audience
  • How to create a YouTube channel that is interesting for your target audience
  • How to influence your target audience through the screen and turn ordinary viewers into your sellers
  • The effectiveness of your target audience on YouTube
  • How to create content
  • How to promote your channel without fake engagement, mistakes or pointless spending

Speaker: Irina Smorygo, business coach, director of reality shows such as The Star Factory, Hunger, Big Brother and others, producer of 60 documentaries on TNT, founder of the first YouTube reality show, Repair Without Money, YouTube channels such as Nezapileno, IndyTravel, Valentina Bukeeva, Id Live Here, and others

Organised by EXPOCENTRE AO

The most relevant characteristics of modern design. Minimalism, functionality, practicality, natural materials and their imitations
16.0018.00 Pavilion No.1, DESIGNLOUNGE

Speaker: Yulia Klyueva, architect and designer

  • Member of the Moscow Union of Designers.
  • Head of her own interior design studio Interior&Decor.
  • Ceramic artist and creator of her own line of ceramic interior décor KLJUKVA

Organised by Archdialog, EXPOCENTRE AO

Features of PVA class D3 adhesives in the furniture industry depending on their production technology
17.0018.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Gennady Kosovsky, Head of the Polyvinyl Acetate Dispersions Research Centre

Organised by Homa OOO, EXPOCENTRE AO

Furniture Retail Fest
10.0018.00 Pavilion Forum, Western Hall

Topic of the Day: SRORE OF THE FUTURE

  • Special session on VISION OF FUTURE. Which retail formats will be in demand in the digital society?
  • HOFF Phygital Store: from a concept to implementation
  • The store of the present. Why should it be a priority for regional retail?
  • Concept store Askona: between the present and the future
  • Light as a trade marketing tool
  • Favourite Home: two formats triple bottom line.

Organised by FCProject, EXPOCENTRE AO

WoodworkingSkills 2021 championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards
10.0018.00 Pavilion No.2, Hall 4

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

Industry 4.0
10.0018.00 Congress Centre, Marble Hall

Organised by Innova, EXPOCENTRE AO

Workshop on furniture export road map. I/Z-2022
10.3017.45 Pavilion No.8, Conference Hall

12 experts in marketing, logistics, intellectual property protection and product certification, building sales channels

I BLOCK. PREPARING FOR EXPORT

  • Export potential for furniture manufacturers and main barriers
  • Panel discussion on the destination selection as a starting point in the roadmap
  • Collaboration of production and object designer. Shaping an export matrix
  • Protection of intellectual property in the furniture industry in Russia and abroad

    II BLOCK. DESTINATIONS

  • EUROPE. Localisation of export-oriented furniture production in the Kaliningrad region
  • CHINA. An algorithm of access to China. Teleconference from China. Digitalisation of export. Tool for optimisation of transaction costs
  • USA & MIDDLE EAST. Teleconference from Los Angeles. Entering the US market. Quick start algorithm. Teleconference with the UAE. Prospects for exporting furniture to the Middle East
  • FORMER USSR COUNTRIES

Organised by Tvoi Vybor (Your Choice) Centre of Business Support, EXPOCENTRE AO

Curator:
Viktoria Kuracheva
+7 (812) 309-02-82, + 7 (931) 231-40-36
v.kuracheva@cpbtvoi.ru

Conference on Secondary Vocational Education with the participation of sector colleges, the Russian Ministry of Education
10.3013.00 Congress Centre, SkyLight Hall

Moderated by T. Gigel, Chairman of the Forestry Expert Advisory Council of the Federation Council Committee on Agrarian and Food Policy and Environmental Management

Organised by the Association of Furniture and Woodworking Enterprises of Russia, EXPOCENTRE AO

Neuromarketing for sales growth. Practical techniques
11.0017.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Organised by the Retail School, EXPOCENTRE AO

Planning as the basis and script of a person's life. Top basic mistakes and tips on how to avoid them
11.0012.00 Pavilion No.1, DESIGN LOUNGE

Speakers: Tatiana Plotnikova and Aleksandra Safronova

  • Founders of the P.S.Interior design studio
  • Participants in the Apartment Question and the Dacha Answer TV shows, conference speakers and lecturers

Organised by Archdialog, EXPOCENTRE AO

Behind the scenes of a TV project.
12.0013.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Evgeniya Topilskaya, interior designer

  • Head of the 2Deco studio
  • Participant in the Na Nozhakh (restyling of restaurants) and This Is My Room! TV shows

Organised by Archdialog, EXPOCENTRE AO

Panel on the Interaction of Designer - Builder - Furniture Maker. A system of interaction, acute problems and solutions
13.0014.00 Pavilion No.1, DESIGN LOUNGE

Speakers: Veronika Antelava, representative of Mr.Dors, Andrey Khrisanov, representative of a construction company

Organised by Archdialog, EXPOCENTRE AO

Furniture trends 2022. Review of the Milan trade fair
14.0015.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Diana Balashova, interior designer

  • One of the top 10 best decorators in Russia according to ELLE Decoration (Russia)
  • More than 15 years of experience in design
  • Founder of the design bureau for private and public interiors Play
  • A regular participant in the Apartment Question TV show

Organised by EXPOCENTRE AO

Russian meeting of sectoral Qualification Assessment Centres for the Furniture and Wood Processing Industry
14.0016.30 Congress Centre, SkyLight Hall

Organised by the Association of Furniture and Woodworking Enterprises of Russia, EXPOCENTRE AO

Restaurant 2022. Main trends of restaurant interior designs
15.0016.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Ekaterina Dyatlova, architect, interior designer

  • Working in design and architecture since 1998
  • Designed more than 100 apartments, houses, restaurants all over the world: Russia, Turkey, Portugal
  • Author of interiors of the unique northern cuisine restaurant Björn in Moscow.
  • Her projects have been published in leading Russian and foreign interior design magazines

Organised by Archdialog, EXPOCENTRE AO

Interior light: warm, cool or coloured? The effect of light on people and modern lighting scenarios in an apartment
16.0017.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Aleksandr Maslennikov, professional light designer, Donolux ambassador

Organised by Archdialog, EXPOCENTRE AO

Project kitting: principles of the designer's work with manufacturers and suppliers. Check lists and cooperation schemes
17.0018.00 Pavilion No.1, DESIGN LOUNGE

Speaker: Nadezhda Lashku, certified residential and public interior designer, founder and lead designer of the LASHKU-DESIGN bureau

Organised by Archdialog, EXPOCENTRE AO

Furniture Retail Fest
10.0018.00 Pavilion Forum, Western Hall

Topic of the Day: REKANA DESIGN WORKSHOPS. Transforming the furniture business: real stories of real change

  • Kitchen furniture brand Merchandising that changed us: how we wanted to pump up retail, but changed the company's positioning and business processes. The case of VERNO (Chelyabinsk)
  • Upholstered furniture brand Rebranding a transformation: how we have re-engineered ourselves, entered new markets and made social media the second most profitable sales channel The case of the ELENA factory (Rostov-on-Don)
  • Orthopaedic mattresses and cabinet furniture brand How we developed a new retail format: from shop design to new communication with the client and range revision." The case of the SARMA factory (Irkutsk)

Organised by FCProject, EXPOCENTRE AO

Industry 4.0
10.0018.00 Congress Centre, Marble Hall

Organised by Innova, EXPOCENTRE AO

WoodworkingSkills 2021 championship for young professionals of the furniture and woodworking industries, held according the WorldSkills standards
10.0017.00 Pavilion No.2, Hall 4

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

Pro Children! How to create a basic room for all ages
11.0011.45 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Olesya Khudyakova, interior designer, founder of the KHUDYAKOVA DESIGN studio

  • Founder of the KHUDYAKOVA DESIGN studio
  • Chair at the Union of Designers and Architects, Astrakhan
  • 13 years of design experience.
  • Completed more than 250 projects.
  • Speaker of at different conferences
  • Winner of industry competitions
  • Development Director at the Grani Business Club
  • Honorary member of the Union of Designers and Architects

Organised by the Union of Designers and Architects, EXPOCENTRE AO

The interior of your blog: the rules of the shooting space
11.0012.00 Pavilion No. 1, DESIGN LOUNGE

Speaker: Alena Sanaeva, interior designer, founder of the Manhattan Design School

Organised by EXPOCENTRE AO

Combination of colours in an interior. The basics of colour schemes
11.4512.30 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Irina Bogatikova, designer, owner of ART Group

  • Owner of a group of companies (architecture, design, decor, real estate, ART)
  • Education: the Moscow Aviation Institute, the Moscow Architectural Institute
  • Working in design and architecture since 2000
  • Honorary member of the Union of Designers and Architects
  • Founder of the Theory of Integral Design
  • Expert in selection and renovation of the old stock
  • Expert in contemporary art

Organised by the Union of Designers and Architects, EXPOCENTRE AO

Designer furniture. Kirill Istomin's method
12.0014.00 Pavilion No. 1, DESIGN LOUNGE

Speaker: Kirill Istomin, internationally renowned decorator, founder of the Russian-American company Kirill Istomin Interior Design & Decoration

  • The best decorator in Russia according to AD and Elle Decoration magazines
  • Implemented projects all over the world in Russia, France, Great Britain, Italy, USA, Kazakhstan
  • Education at the famous Parsons School of Design, New York.
  • He has been working in the US for 10 year.
  • Istomin's clients list includes such celebrities as Brooke Astor, Oscar de la Renta, the Rockefeller family, and Jacqueline Kennedy, who decorated the interiors of the White House
  • The high level of work and the beauty of Kirill Istomin Interior Design & Decoration's interiors have been recognised with prestigious international awards

Organised by EXPOCENTRE AO

Vastu interiors. How to organise your living space correctly and direct its energy towards health, well-being, prosperity and happiness
12.3013.15 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Marina Kurochkina, designer, head of the Push`Ya design studio

  • Head of the Push`Ya design studio
  • Designer of public spaces and residential interiors
  • Vastu expert
  • Semi-finalist of the Battle of Designers on TNT
  • Member of the Union of Designers and Architects
  • Interior design teacher at the Netology online school.
  • Education: an engineer of industrial and civil construction
  • Completed more than 200 objects
  • Belissimo magazine's Person and Company of the Year 2018 award
  • Author of training courses on Vastu, 3DS Max

Organised by the Union of Designers and Architects, EXPOCENTRE AO

Award ceremony of the Golden Cabriole National Award for Furniture Design
13.0015.00 Pavilion No. 1, the Opening Ceremony Area

Organised by the Association of Furniture and Woodworking Enterprises of Russia, , EXPOCENTRE AO

Personal brands
13.1514.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Evgeniy Tyurin, President of the Union of Designers and Architects

  • Founder of six annual conferences for designers and architects
  • Founder of the annual Business Awards for Designers and Architects
  • Author of the System Business for Designers training programme
  • Presenter of the Design in Person show
  • Design producer

Organised by the Union of Designers and Architects, EXPOCENTRE AO

Presenting the design idea to the client. Quick ways to influence the perception of the project
14.0015.00 Pavilion No. 1, DESIGNLOUNGE

Speaker: Lyusya Derbenko, architect, lecturer in landscape and architectural design at the Moscow State University of Civil Engineering

Organised by Archdialog, EXPOCENTRE AO

How to combine creativity and business
14.0014.45 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Kornelia Dyordi, Aleksandr Koval, interior designer

Organised by Pro Design Community, EXPOCENTRE AO

On creativity and overcoming professional loneliness
14.4515.30 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Yulia Sakhno, designer

  • WorldWide designer, decorator, interior stylist
  • Colourist researcher. Author of lectures about life in colour and inspirational travels
  • Expert in the emotional intelligence of a designer

Organised by Pro Design Community, EXPOCENTRE AO

How to make your projects approved with confidence
15.3016.15 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Speaker: Kristina Kovalkova, designer

  • Designer, mentor, business coach
  • 24 years of practice
  • 200+ completed projects in Russia and abroad
  • Owner of the K2 Art Gallery
  • Author and presenter of the Create and Sell course

Organised by Pro Design Community, EXPOCENTRE AO

Closing and award ceremony of WoodworkingSkills 2021
17.0018.00

Organised by the Association of Furniture and Woodworking Enterprises of Russia, WorldSkills Russia, EXPOCENTRE AO

Award ceremony for the winners in the 16th International Competition of Soyuzexpertiza ANO
12.0014.00 Pavilion No.8, Hall 2, BUSINESS + Discussion Platform

Organised by the Russian Chamber of Commerce and Industry, Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry, EXPOCENTRE AO

* The program is subject to change


An event programme features a wide range of industry events that provide a unique business environment, an opportunity to join a professional audience and share an expert opinion.

Take advantage of the unique chance to make a speech before professional audience, share your expert opinion, and tell about the achievements of your company.

We kindly invite event organisers, exhibitors, and those wishing to take part in the business events to email your applications for participation.


Nadezhda Lemeshevskaya
Event Program Coordinator
Phone: +7 (499) 795-41-84
E-mail: lemeshevskayanp@expocentr.ru