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Post Show Report Mebel 2017

06 / 12 / 2017

The 29th edition of the International Exhibition for Furniture, Fittings and Upholstery

Mebel is the main event of the furniture market in Russia and Eastern Europe. Every autumn Expocentre brings together leading global manufacturers and suppliers of furniture and fittings, representatives of related sectors and trade organizations, corporate buyers, architects and interior designers. In comparison to 2016, the show's number of exhibitors has increased by 11% and the number of professional visitors by 13%. It means that the Russian furniture industry keeps growing and attracting attention of furniture manufacturers, architects and designers.

Dates: 20 – 24 November 2017

Venue: Expocentre Fairgrounds, Moscow

Organized by Expocentre AO

Supported by the Russian Ministry of Industry and Trade, Russian Export Center AO, the Union of Architects of Russia

Assisted by the Association of Furniture and Woodworking Enterprises of Russia, the Union of Timber Manufacturers and Exporters of Russia

Auspices of the Russian Chamber of Commerce and Industry

Sponsored by Shatura AO

Exhibition area: 78,177 sq m

Exhibitors: 817 companies including 641 Russian companies  

Countries: 28 in total: Armenia, Austria, Belarus, Belgium, Canada, China, Denmark, Estonia, France, Germany, Indonesia, Israel, Italy, Kazakhstan, Latvia, Malaysia, Poland, Portugal, Romania, Russia, Serbia, Slovenia, South Korea, Sri Lanka, Switzerland, Turkey, Vietnam, and the USA

Total attendance: 40,671 professional visitors from all over Russia and 65 countries

International pavilions: Germany, South Korea

Group stands of Russian regions: Kirov, Ulyanovsk and Kostroma oblasts, Krasnodar krai, Udmurt republic, Mari El

Supporting events: 70+

Mebel salons: 

  • Style – Furniture made in Russia
  • InterStyle – Classic and contemporary furniture from across the world
  • Comfort – Residential upholstered furniture, upholstery
  • Components – Components and fittings for furniture production. Equipment
  • Kitchen – Kitchen furniture. Household appliances. Tables, chairs
  • Office – Office and commercial furniture
  • Dream – Mattresses and bedroom furniture
  • Decor – Furniture and interior decor items

Participating companies include  Blum, Grass GmbH (Austria), Gomeldrev, Molodechnomebel, Pinskdrev (Belarus), Bekaert Textiles N.V. (Belgium), Keoma, Jago, Harem (Italy), Hettich, Impress Surfaces, Hansa, Graude (Germany), Cilek, Karebant (Turkey), Gamet, GTV (Poland), etc. Newcomers: Ich Van, Lien (Vietnam), Everad Adhesives Sas (France), Yavid, Geosideal, Postavy Furniture Center, Savlukov Mebel, Timberland (Belarus), Damasko, Beyond (Turkey), Cambria (USA), Swiss Abrasives (Switzerland), Decora Group (Armenia), Korea Federation of Furniture Industry Cooperation (South Korea), DK Project (Denmark), Vinylpex (Poland), etc.

Russian companies: Almaz, Ufamebel, Angstrem, Miassmobili, Anderssen, First Furniture Factory, Atlas-Lux, Lorena Kuhni, Norkpalm, Haefele Rus, Kedr Manufacturing Company Group, MDM-Complect, Makmart, Boyard, Ametist, etc. Russian newcomers: Imperial, Kedr-Fasady, First Factory of Facades, Arbor Nova, Intervesp, Prime Material, Smart-Ò, LEX, Fortuna, LART Furniture Factory, Cinno Cillini, Misty, OLSS, Muromskie Mastera, Viza Furniture Factory, 2MK,  Mebelnaya Industriya, Azbuka Tekhnologiy, Interstroyvent, Lux-Mebel, Kvelle Mobili, Samson-Opt, Statica-MSC, Soprano, Sonum, Relax, Emelyanov and Sons Manufacture, etc.

Show Highlights

  • The Salon of Furniture Franchises offers collaboration in the format of ready-made businesses. The participants included Lubidom, 1MF, Shatura, Raiton, Perrino, Stolplit, etc.   
  • The Design Hour was organized by Expocentre AO, Advertising Agency Archdialog, the Union of Designers and Architects, and Trendsquire. Every day, industry experts held workshops and seminars and tell about global interior design trends in 2018, colour combination, design ideas, etc.
  • The Design Tours. Experienced interior decorators and CEOs of design studios made tours around the show turning the attendees' attention to the latest products, ideas and solutions useful for choosing kitchens, bedrooms and children rooms. The tour's topics were Kitchen Ergonomics. Selection Rules and Life Hacks. Review of New Products, and the Import Substitution in Furniture Industry. The Most Interesting Companies and Fashion Trends 2018.
  • Expocentre for Counterfeit-Free Exhibitions project was aimed at minimizing counterfeit products showcased at exhibitions.    

Key Supporting 

  • The round table discussion on Russian Furniture: Development and Export Prospects was organized by Expocentre AO, the Association of Furniture and Woodworking Enterprises of Russia, Russian Ministry of Industry and Trade.
  • Mebel 2017 hosted a meeting between South Korean furniture manufacturers, the Certification Centre of the Gyeonggi Province and representatives of Russian furniture companies. Head of the Certification Centre of the Gyeonggi Province Lee Pu Reun expressed confidence that the business cooperation between furniture manufacturers of the two countries would grow. South Korean participants made presentations of their manufacturing capabilities.
  • The Day of Russian Furniture Design featured seminars for technologists and furniture designers with participation of recognized experts in furniture production. The Day was organized by the Association of Furniture and Woodworking Enterprises of Russia, NP Furniture. Design. Russia, the Furniture Industry Art and Technical Council, the Advertising Agency Archdialog, the Union of Designers and Architects, Trendsquire.  
  • The 15th Forum of Directors "Furniture as a Business" was organized by Imperia and Expocentre AO to bring together more than 150 participants, delegates, speakers, association and trade union members.   
  • The Purchasing Centre for Retail Chains, an important event for those interested in negotiations with purchasers and suppliers from leading dealerships, furniture salons, factories and retailers, brought together more than 20 furniture retailers and 80 suppliers. The retailers included Garden City, Mebel City, Komus, Office Market, Poltinnik, Strana Chudes, Tehnolux, Hilton Moscow Leningradskaya, etc.  
  • For the first time Mebel hosted a qualification to the WorldSkills Russia national team in the Cabinetmaking Skill. The participants included students from Bryansk, Moscow, Perm, St.Petersburg and other cities. There was also a training session for a new Restoration Skill for students from the Orel Restoration and Construction College, Moscow College No.26, Suzdal College, and several Krasnoyarsk Krai schools.
  • Another event devoted to the restoration art was the round table on Professional Training of Wood Restorers. It was organized by WorldSkills Russia/WSR, St.Petersburg Restoration and Art College, the Union of Restorers of Russia, and the Russian Association of Restorers. The most popular speakers were Deputy President of the Union of Restorers of Russia Yulia Loginova and Head Architect of Avatar (St.Petersburg) Ekaterina Bolshakova.
  • The round table discussion on Export as an Important Tool to Develop Furniture and Woodworking Industries of Russia was organized Russian Export Center AO and the Association of Furniture and Woodworking Enterprises of Russia. The event's speakers talked about the growing popularity of Russian-made furniture in other countries.  General Director of the Association of Furniture and Woodworking Enterprises of Russia Oleg Numerov talked about non-resource exports and the joint efforts of the Association, the Russian Ministry of Industry and Trade, and Russian Export Center AO for increasing export of wood boards, plywood and furniture. 
  • The presentation and consultation on Graphical Configurator and Management System for Leading Factory INDUSTRY 4.0 was organized by InnovaItalia.

 Competitions

  • The Award Ceremony for the Winners in the 12th Russian Competition for the Russian Cabriole National Award and the Award Ceremony for the Winners in the Elimination Round of the 13th Russian Competition for the RUSSIAN CABRIOLE National Award were organized by the Association of Furniture and Woodworking Enterprises of Russia, Expocentre AO, the Union of Designers of Russia, NP Furniture. Design. Russia, the Furniture Industry Art and Technical Council; and supported by the Russian Chamber of Commerce and Industry, the Russian Ministry of Industry and Trade.
    The winners were the Katyusha Furniture Concern, 1MF, Angstrem, DMI Dyatkovo, Britannica, Yuri Sluchevsky, Dream Technologics, Avtograph, Marina, and Lorena.
  • The Conference and Award Ceremony for the Winners in Ecological Rating of Manufacturers and Sellers of Furniture, Flooring and Interior Doors – Good Wood 2017 were organized by FSC Russia, Expocentre AO, WWF Russia, the Association of Furniture and Woodworking Enterprises of Russia, NP National Environmental Standards and Ratings Bureau.
    The winners were

in the Furniture Manufacturers and Sellers nomination: Angstrem, AVA-company, Krasnaya Zvezda, Artis-21 Vek, Lazurit,
in the Flooring Manufacturers and Sellers nomination: Kronospan, Ave-Parket, Kastamonu,
in the Wooden Doors, Windows, Stairs Manufacturers and Sellers nomination: Rada Doors,
in the DIY and Other Wooden Products Retailers nomination: IKEA.

  • The Award Ceremony for the Winners in the ARTLIGA Industrial Design Competition 2017 organized by Ametist, Via Ferrata, Expocentre AO.

The winners were
in the Next nomination: Maria (Moscow) with its Karma kitchen project,
in the Home Design nomination: Dream Land (Moscow) with its Lakona bedroom project,
in the Innovation nomination: Britannica (Moscow) with the Salto upholstered furniture collection,
in the Work Space nomination: Kirill, Elena and Evgeniy Cheburashkin for the Mikro collection of children’s furniture for standard buildings of small kindergartens,
in the Future nomination: graduate of the St. Petersburg Stieglitz State Academy of Art and Design Maria Levashova for the design of the Own Space armchair.

  • The Award ceremony for the winners in the 12th International Competition for Quality Goods in the nominations The Best Consumer Properties and The Successful Promotion of Quality Goods was organized by Souyzexpertiza ANO of the Russian Chamber of Commerce and Industry, and Expocentre AO.

The winners were
in the Best Consumer Properties nomination: the first place diploma and gold medal went to Good Style – Furniture, Dmitrov Furniture Factory, Rival, Angsterm, SV-Mebel, Ulgran, OZMF, Dimitrovgrad Furniture Factory Aurora, Kulik System, Melodia Sna, Formula Komforta, Borovichi-Mebel, Style Furniture Company, Furniture Factory ; the second place diploma and silver medal went to GreenTree, Dmitrov Furniture Factory
in the Successful Promotion of Quality nomination: the first place diploma went to Good Style – Furniture, OZMF.

You can learn more about the Mebel supporting events here>>.

Feedback

Denis Manturov, Minister of Industry and Trade of the Russian Federation

"Mebel has become the largest business networking platform for manufacturers, distributors and designers. I am positive that it will promote the development of this industry and international cooperation".

Sergey Katyrin, President of the Russian Chamber of Commerce and Industry

"Mebel is one of the most popular trade shows under the umbrella the chambers of commerce in the Russian regions. It is also one of the most elegant and beautiful shows running at Expocentre Fairgrounds. 80% of the exhibitors are Russian companies but the foreign participants never slow down and the number of other countries stays high". 

Viktor Yevtukhov, State Secretary, Deputy Minister of Industry and Trade of the Russian Federation

"Participation in this large international exhibition of more than 600 Russian companies testifies to the fact that our manufacturers, despite some economic recession, could not only stand but also develop their production, their competences and make furniture which is popular not only with domestic consumers but also on overseas markets. Our manufacturers of furniture can compete in both high end and low end segments".

Tatiana Samuseva, Project Head of Mebel 2017

"One of the most relevant trends of the furniture industry is franchising. As far as we know there are more than 50 furniture and interior design companies which offer franchise opportunities. It is nice to know that the majority of these companies are our exhibitors. All of them occupy much space and are interested in cooperation via ready-made business opportunities. That is why we have made a salon of furniture franchises to bring together companies which are in the franchising business".

You can find more exhibitor and visitor feedback here>>.

The next 30th anniversary edition of Mebel is to run from November 19 through 23, 2018, at Expocentre Fairgrounds, Moscow, Russia.

 

Press Service, Expocentre AO

 

 

 

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