Post Show Report Mebel 2018
The 30th Anniversary International Exhibition for Furniture, Fittings and Upholstery
Mebel 2018 traditionally ran at a high level and featured nice and quality furniture. The industry experts discussed the industry challenges, offered solutions to them and signed lucrative contracts. This year Mebel once again confirmed its status of Russia’s major trade show and an annual event in the furniture industry.
Dates: 19 – 23 November 2018
Venue: Expocentre Fairgrounds, Moscow
Organized by Expocentre AO
Supported by the Russian Ministry of Industry and Trade, Russian Export Center AO, the Union of Architects of Russia
Assisted by the Association of Furniture and Woodworking Enterprises of Russia, the Union of Timber Manufacturers and Exporters of Russia
Auspices of the Russian Chamber of Commerce and Industry
Logos: UFI, RUEF. Russia's best trade show 2016-2017 in the category "Furniture for home and office, interior design, household items" in all nominations
Exhibition area: 72,149 sq m
Exhibitors: 791 companies
Total attendance: 42,264 visitors from all regions of Russia and 75 countries
Country pavilions: Germany, Romania and South Korea
Group stands of Russian regions: Voronezh, Kaluga, Kostroma, Penza, Ulyanovsk
Style – Furniture made in Russia
InterStyle – Classic and contemporary furniture from across the world
Comfort – Residential upholstered furniture, upholstery
Components – Components and fittings for furniture production. Equipment
Kitchen – Kitchen furniture. Household appliances. Tables, chairs
Office – Office and commercial furniture
Dream – Mattresses and bedroom furniture
Decor – Furniture and interior decor items
Participating companies include Grass, Blum (Austria), Bekaert Textiles (Belgium), Gomeldrev, Molodechnomebel, Pinskdrev, Slonimmebel (Belarus), BauschLinnemann GmbH, Geras GmbH, FolienExpert GmbH, Imawell GmbH, Kantego GmbH, Renolit Se, Surteco Decor GmbH, (Germany); Creamic Arte Deruta, SMEG, Keoma, Jago, Formenti & Giovenzana S.P.A. (Italy), Syskor (Spain), Bella Mebel (Kazakhstan), Gamet SA, GTV SP, Mextra Group (Poland), Bon Best Furniture (Portugal), Boyteks, Cilek Mobilya, Karebant (Tyrkey), etc.
Russian companies (555): Lubidom Furniture, Dyatkovo, Ufamebel, First Furniture Factory, Ardoni, Apriori, Atlas-Lux, BTS Furniture Company, Bellona, Vitra, Uyut Servis, Euromebel, InterDesign, Kastamonu, Lerom, Norkpalm, Perrino, R-Home, Stolline, TriYa, Fabrika Mirlacheva, Schattdecor, Hettich Rus, Haefele Rus, MDM-Complect, Boyard, Ametist, Arben-Textile, Egida+, Elikor, Uta, etc.
Future Stars Salon featured author's products (small scale furniture, ergonomic chairs and children's furniture) made by furniture agencies, design studious and joinery shops. Mebel 2018 enabled young talented people to present themselves and share their vision of technology and design solutions. The Salon participants were Intelligent Design, Montly, Lights Wood, HEYPLY, Sand Table, In Shape, Furny, StreetWood, RU-SKY, Le Ti as well as students and graduates of Furniture Design Department of Moscow State Stroganov Academy of Design and Applied Arts.
New Products and Innovations Show was first organized in 2018 within the Components Salon. Manufacturers and suppliers of wood based panels, decors, paints and varnishes and fittings showcased new products and technology.
Key Supporting Events (84)
Russian Forum on Russian Furniture. Reloading 2018 devoted to the development of furniture and woodworking industries was organized by the Association of Furniture and Woodworking Enterprises of Russia and supported by the Russian Ministry of Industry and Trade. The Forum featured:
Plenary meeting on Furniture Industry 4.0: Made in Russia. The meeting participants emphasized that the furniture industry was on the threshold of a new digital transformation and several-fold increase in productivity. They called this transformation 'the fourth industrial revolution'. Leading furniture companies showcased the latest implemented equipment complying with the Industry 4.0 requirements.
Meeting of CEOs of companies of slabby and plywood industries;
Conference on Substitution Trends in the Wood and Slabby Sector;
Conference on Digit Furniture;
Conference on Production and Sale of Wood Based Panels and Products Made of Them "Plitprom 2018"
The 3rd PUSHKA International Forum on Innovations in Industrial Design was organized by Artekey Eurasia OOO. Design students met customers and got an opportunity to bring their most ambitious projects to life. The participants are students from Moscow, St. Petersburg, Turkey and Finland.
Design Lounge participants prepared an interesting program.
Design Hour was organized by Advertising Agency Archdialog and the Product Design Experts Association. Recognized experts held workshops and master classes on interior design. The first day was devoted to the Russian furniture design and featured presentations and discussions on different aspects of work of furniture designers including effective promotion of their products to the market
Presentation by Aleksandr Grishaev, Presenter of Shkola Remonta (Renovation School) and Budem Menyat (Let's Change It) projects. According to him, the use of the Internet resources such as YouTube for promotion of goods and services is a more effective tool than commercials. The presenter told how to present information about products on the Internet and how to create live content not just advertising.
The 17th Forum of Directors of Small and Medium Enterprises "Furniture as Business" organized by Imperia Congress and Exhibition Company and Expocentre AO. The Forum participants discussed the current situation with furniture sales in the Russian market, effective mechanisms to increase furniture traffic starting with retail and ending with social networks, the state of the furniture business at the end of 2018 and what it will be like in 2019 and its growth opportunities, prospects of the Russian furniture market, changes in customers' preferences and what niches are worthy of attention.
Purchasing Centre for Retail Chainsòì featured negotiations with purchasers and suppliers from leading dealerships, furniture salons, factories and retailers on supplies of furniture and its components. The Centre enabled the participants in the furniture market to generate the necessary sales leads and expand their business.
Consultation session on Support Tools of Export of Furniture Products was organized by Russian Chamber of Commerce and Industry, Russian Export Center ÀÎ, the Russian Ministry of Industry and Trade, Expocentre ÀÎ. The participants were representatives of industry associations and Russian furniture enterprises.
Round table on Furnished Apartments allowed developers and furniture manufacturers to discuss the most relevant issues of the industry. The speakers emphasized that interest in furnished apartments was growing among customers. The experts agreed that furniture makers, property developers and even final consumers would benefit from this cooperation and this trend would develop.
Seminar on Observance of IP Laws in Furniture Production organized within the Expocentre for Counterfeit-Free Exhibitions project. Partner of ALRUD Law Firm Maria Ostashenko told how to protect furniture design against unauthorized copying. Head of Intellectual Property Department of Exhibition Operating Management of Expocentre AO Alexander Lipkes said that Expocentre provided advice to right holders and assisted in copyright protection.
Employment Centre was attended by hundreds of applicants. Leading companies posted vacancies and found skilled personnel during the trade show. There was held a seminar for graduates of branch schools on how to find a job in their field.
The design tours and consultations of designers and architects took place on the last days of Mebel 2018.
Award Ceremony for the winners in the 13th Russian Competition for the RUSSIAN CABRIOLE National Award in industrial design. The owner of Grand Prix and its main prize, an exquisite statue in the form of a curved furniture leg, was Finist (Nizhny Tagil).
Award Ceremony for the winners in the Russian Competition for the Best Design Project of Aluminum Furniture "IdeAL Interior" was organized by the Aluminum Association. The winners were Designer Natalya Musorina in the nomination "Chair made of aluminum framework"; Designer Polina Litomina in the nomination "School furniture"; Irina Chun in the nomination "Aluminum in furniture, interior and accessories. Looking forward".
Award Ceremony for the winners in Ecological Rating Good Wood® 2018. The participants were 75 companies, leading players of interior wooden products market. The rating experts singled out the most sustainable companies and awarded the best ones.
Award ceremony for the winners in the competition of furniture websites "Furniture RUNET 2018". The aim of the competition is to improve the quality of online promotion of furniture companies.
Award ceremony for the winners in the ARTLIGA 2018 competition in industrial design.
Award ceremony for the winners in the 14th International Competition for Quality Goods in the nominations For the Best Consumer Properties and For Successful Promotion of Quality Goods. The winners were given honorary diplomas and medals.
More on supporting events please click here.
"The Mebel participants sum up the results of the furniture industry. Here we see how far we have moved, how good we are and competitive in comparison with western markets."
Alexander Shestakov, President, the Association of Furniture and Woodworking Enterprises of Russia
"We, the Russian Ministry of Industry and Trade, support all participants in Mebel but, first of all, Russian manufacturers. Despite the difficult situation with domestic demand, thanks to the highest quality shown by our companies, our production is growing."
Evgeny Ryzhov, Head of Department of Internal Trade, Textile Industry and Consumer Market Development
"One of the most important objectives is to learn about new products. There are presentations, premieres and attractive proposals for our visitors at every stand. Our project emphasizes the most interesting things. These are models and technologies which will be in the market in 2019. But you can order them even now at the Mebel exhibition."
Tatyana Samuseva, Head of Mebel Project
The Mebel 2018 participants and visitors highly appreciated the show's organization and the products showcased. For more information please click here>>.
See you at the 31st edition of the Mebel International Exhibition that will run on November 18-22, 2019 at Expocentre Fairgrounds.
Expocentre Press Service