Mebel’2009. Press release

November 23-27, 2009 Mebel’2009, the 21^st International Exhibition for Furniture, Fittings and Upholstery will take place in all pavilions of the Expocentre Fairgrounds. It is the largest Russian and a major European specialized furniture event providing the Russian furniture market with most full and comprehensive information of the latest trends of the market, mass demand, fashion, style and design.

Mebel, the most world-renowned Expocentre exhibition project in the field of the furniture industry meets the highest exhibition industry standards. The Show organized by Expocentre is held with the support from the Russian Federation Ministry of Industry and Trade, with assistance and participation of the Russian Union of Timber Industrialists and Exporters, Centromebel ZAO and Centrlesexpo OAO, and under the under the patronage of the Russian Federation Chamber of Commerce and Industry and the Moscow City Government.

The Exhibition merits are confirmed with honorary labels of the International Exhibition Community: the Global Association of the Exhibition Industry (UFI) and the Russian Union of Exhibitions and Fairs (RUEF). The Show is held

The Mebel International exhibition is the most prestige place for demonstrating the companies’ capabilities as well as for promoting products, its competitiveness raise and consolidating the world furniture community.  

Over the years of its existence the Mebel Show has become an essential infrastructural element of the Russian ever-developing furniture market which has a high consumer rating and export potential. Thanks to the active participation of foreign companies Russian manufacturers have an opportunity to demonstrate their products among the world-renowned brands in the territory of Russia.   

This year the Exhibition space amounts 80 000 sq. meters (gross). 

Mebel’2009 hosts about 1 000 companies from 34 countries:  Belarus, Brazil, Bulgaria,   China, Croatia, Egypt, France, Germany, Great Britain, Hong Kong, India, Indonesia, Iran, Italy, Kirgizia, Malaysia, Morocco, Philippines, Poland, Portugal, Republic of Korea, Romania, Russia, Slovenia, Spain, Taiwan, Thailand, Turkey and Ukraine.

Companies from Kazakhstan, Latvia, Moldova, Singapore and Estonia will show their samples for the first time.

National expositions will be presented by 11 countries: Belarus, China, France, Germany, Iran, Italy, Malaysia, Romania, and Spain. Egypt and Croatia will participate in the exhibition for the first time.

The Mebel’2009 exposition will demonstrate a wide range of the furniture products including elite sites of furniture and accessories; high-class interiors; components, fittings and upholstery materials of a new generation; advanced design-technologies and original solutions in the field of the furniture décor and style.  

The world furniture industry leaders including such companies as: Bisley Office Furniture, Cilek Mobilya SAN. VE PAZ.TIC.A.S., Ilcam, Bernard Siguier et Fils, Jacques Leleu, Larmandieu, Michel Ferrand, Sciae, Stival Ukinox Himolla Polstermöbel GmbH; Nolte Küchen GmbH & Co. KG; Konrad Driftmeier GmbH & Co. KG; Blanco GmbH & Co. KG; Konrad Hornschuch AG; Wössner GmbH; Recticel Schlafkomfort GmbH; Zellstoff und Papier HGmbH, Coleccion Alexandra, S.L., Ofifran, S.L., Tecni Nova, S.L., Vicente Zaragoza, S.A. and others will be exponents of the Mebel’2009 Show. 

The Russian furniture product will be demonstrated by over 600 companies including 8 Marta Furniture Manufacturing Ltd.,  Filippe Grandy, Ami Kovry, Angstrem, Askona TD, Atlas-Lux, Blum-Russia, Verona PKF, Dobry Style, Dyatkovo, DOK-17, Cavio, Kambio Company, Consul, Kostroma Mebel, Maria MF, Miass Mebel MF, Stolplit MS, Stoross Ofis, Forema-Kukhni,  Hettich-Rus, Hefele-Rus, Unitex, Yana and others.

This year Mebel has outgrown the boundaries of a standard exhibition event. One of the innovations of Mebel’2009 is the grouping of the Exposition into 7 subject areas.  Such an arrangement will simplify navigation through the exhibition, and it is important for exponents and convenient for visitors.   

 Thus, the exhibition will comprise the following sectors of the furniture industry:

Style – International Furniture: Classic and Modern

Comfort - Upholstered and Cabinet Furniture for Home, Upholstery Materials

Components - Components and fittings for the furniture production

Kitchen - Kitchen World: furniture, appliances and accessories  

Office - Office and Special-Purpose Furniture

Design - Interior Design

Décor - Separate furniture and décor items

Such structuring of the exhibition pavilions will help the participants to draw maximum clients and partners to their booths.  

Therefore, the Mebel exhibition is a multifaceted event of the international scale. The Show will demonstrate the Moscow public innovations of the home interior design, and help to establish successful business co-operation of the world-famous designers and manufacturers with Russian businessmen and potential buyers of Moscow and Russian regions.     

Now it is a period of changes and innovations. That is why the Exhibition Management’s individual approach helps every company to reduce expenses and make its participation in the Show maximum efficient.  For that the exhibitors receive an additional package of services. The package includes the following:

• Training Seminar for all exponents on the efficient participation in the Mebel exhibition. This unique service is granted by an only exhibition company in Russia – Expocentre;
• Placing of the company information in a news block of the exhibition website (www.meb-expo.ru). Message traffic of the exhibition web-site amounts over 1000 persons per day, and most visitors are a target audience.   
• Free admission to all exhibitions carried into effect by Expocentre since May 18, 2009 allows exponents to invite an unlimited number of potential clients.
• The Оn-line registration that allows speeding up admission to the Expocentre Fairgrounds.
• The whole-scale Expocentre assistance to participants in arranging invitation mailings to the target visitors.
• The Expocentre flexible price policy opening up new opportunities for small and medium enterprises to enter the market by participating in the main industry event.

Traditionally, the Mebel International Exhibition is associated with a saturated business support programme. A lot of conferences, seminars, round tables, master classes, contests and award ceremonies within five days of the Show will help the participants to learn all news of world furniture business, to discuss important issues, to hear professional opinions and to make a forecast of the industry development for the next year.   

Specialists’ Consultations will be arranged for visitors. Renowned designers and architects will give practical advices on the layout of accommodations. Furthermore, various contests and the presentation of rewards will be held during the Exhibition.

This year the principal - the Mebel exhibition as territory of the open partnership! - has been used for the first time.  Our exponents and potential participants were able to watch a forming stage of the exhibition pavilions and actual lay-out of companies in the on-line mode.   We are glad to inform that the innovation has justified itself: many companies received the important and firsthand information.  The Exhibition Management intends developing and improving its work in this direction in future.   

EXPOCENTRE Press Service