Event program

11:00–11:05  Greeting
11:05–11:35 Sales via Telegram
11:35–12:00 A general boycott of online advertising market has started
12:00–12:20 Double sales growth in custom furniture via new partner programmes
12:20–12:50  A step over the abyss! How to stay in the market when businesses are collapsing around you
12:50–13:10  Review of furniture retail in 2025
13:10–13:50  Panel for retailers on the results of 2025 and the development strategy for 2026
13:50–14:15  Profit against the market: how automation turns production costs into a major competitive advantage
14:15–14:35  HR management
14:35–14:55  Furniture merchandising without million dollar budgets: how to make products sell themselves
14:55–15:15  Together towards new horizons in 2025: creating and adapting the team of the future
15:15–15:35  The furniture market on the map of Russia. Production and sales volumes of furniture by region
15:35–15:55  STOP to customer drain! How can offline retail not only survive, but also grow in 2026?
15:55–16:25  AvtoVAZ has fallen by 25% in 8 months compared to last year. In furniture, I see a similar situation for 99%
16:25–16:45 How to hire and train personnel quickly and automatically after 2025
17:05–17:25 New personnel training technologies
17:55–18:10 Marketplaces
18:10–18:55 Panel for furniture factories and wholesalers on the results of 2025 and the development strategy for 2026
18:55–19:00  Closing speech

Market decline. When to expect remission

• Current government support measures and how to use them
• Interaction with DIY chains. Success or the road to nowhere
• Artificial intelligence and platform economy. How to live in a new reality
• Interaction with suppliers of components, wood slabs, fittings and equipment. Updating the machine park in a crisis. A necessity or an unnecessary measure

11:00–12:00 Kastamonu furniture facades: trends and new products
12:00–13:00 Lecture on hybrid furniture: how transformers replace classics. Analysis and examples of multifunctional objects in a compact housing
13:00–14:00 Discussion of DNA of the region: how to interpret Russian style through pieces of furniture without falling into kitsch
14:00–15:00 Panel on a designer as a co-author: how to create joint furniture collections. Vivid examples of 2024-2025
15:00–16:00 Lecture on the perfect kitchen in new realities:
materials, prices, accessories, trends

11:00–11:30 The furniture industry in 2025. Statistics, analytics, insights
11:30–12:30 Discussion of 2025: is it survival, adaptation or growth?
12:30–13:30  Business case
13:30–14:00  It is not the strongest who survives, but the one who is in the team. Development and consolidation strategy from the experts of VseSpim.ru
14:00–15:00  Discussion of 2025: a regional focus
14:30–15:00  Business case
15:30–16:00  AI on the service desk
16:00–16:30  Marketing interactive session on leads, brands, channels – marketing in the era of the absence of marketing
16:30–17:00  Master class with business cases on an assortment as a point of growth
17:00–18:00  New sales models: from showrooms to dropship. Hybrid channels, digital storefronts, partnership strategies

11:00–12:00 Lecture on how designers ‘read’ furniture: methods of quality assessment analysis, materials and production nuances
12:00–13:00 What is hidden behind the furniture facades?
13:00–14:00 Debate on how to write technical specifications for custom furniture in order to maintain style and not upset the furniture maker
14:00–15:00 Panel on a designer as a co-author: how to create joint furniture collections. Prominent examples of 2024-2025 (possibly involving a stand assistant)
15:00–16:00 Lecture on the perfect kitchen in new realities: materials, prices, fittings, trends

The revealed links between the growth and decline of
production with

• the level of government support
• the Russian Central Bank ‘s key rate
• the volume of housing construction
• the volume of sales of woodworking equipment in Russia
• the volume of imported furniture on the Russian market
• the company’s costs for internal audit, own design, etc.

15:00–15:40 Two sides of the same project: how a designer can automatically calculate the cost of furniture, and how a manufacturer can join the project
15:50–16:30 How can an interior designer choose a furniture supplier? What to pay attention to 
16:30–17:10 Business analysis of interior designers and furniture manufacturers
17:10–18:00 Cooperation of designers, builders and furniture manufacturers

11:00–11:30 An online consumer: behavior and challenges Analytical report on the state of the online furniture sales market in 2024-2025

• How has the online buyer's profile changed? Demand dynamics in different categories
• The geography of orders and the growth of regions. The role of mobile devices and cross-platforms

11:30–12:30 Discussion of the battle for the screen: marketplaces and furniture online
Participants: representatives of Wildberries, Ozon, Avito, Yandex.Market, Hoff, a leader of independent e-commerce

• Is there a rapid growth or a tactical slowdown in 2025? In what segments?
• How have the rules of the marketplace game changed? Who sets the tone in the ecosystem: the seller or the platform?
• What is happening with logistics and delivery: where are the bottlenecks, what are the breakthroughs?
• How has the relationship with manufacturers changed?
• Which niches are growing, which are saturated? Where to try new things today?

12:30–13:00 The case of Wildberries on working with assortment, cards, logistics, video content
13:00–13:30 The case of Avito + a seller: efficiency through an honest showcase. Analysis of the real case of a furniture seller
13:30–14:00 The case of Ozon + a manufacturer: how to achieve purchasing and loyalty. Focus on content, reviews, logistics, and working with the rating system
14:00–14:30 The case of Yandex.Market + a regional seller: the path from 10 orders per month to the category leader
14:30–15:15 Online platform marketing: growth, crises, experiments

• Are the attraction channels working today?
• The role of promos, cards, and photos/videos
• The return of offline advertising
• Working with bloggers: is an influencer effective?
• How to build loyalty if the platform is not a brand?

15:15–16:00 Open dialogue on marketplaces and sellers
Discussion with Avito representatives and active furniture sellers

• Tariffs and commissions
• A show-window and its management
• Support and feedback
• Performance assessment on the platform
• What do sellers want to change?

16:00–17:00 Business case
17:00–18:00 Headliner on how to work with neural networks. Masterclass  

11:00–12:00 Panel on project completion 2025: formats, contracts, schemes
12:00–13:00 Case marathon on AI as a co-author of design and furniture: experiments, cases, risks
13:00–14:00 TikTok-furniture Case Marathon: how social networks compete with traditional retail. Cases of explosive growth through new promotion tools
14:00–15:00 Lecture on brand ambassadors: how a designer can become a brand ambassador, and a manufacturer can find their own one
15:00–16:00 Lecture on public interiors: features of a designer's work and nuances of equipment