Cooperation is the achievement of certain goals by looking for allies with similar interests. However, you need to know how to find such allies, and what they are.
Cooperation with furniture manufacturing companies
Each cooperation begins with the search for partners. The question arises, how to find new connections for business? This can be done by typing in any browser search engine the words "wholesale buyer of furniture" or "delivery of furniture".
Once you get to the supplier's site, find the appropriate "Partners" or "Collaboration" sections. Then, fill out an application and find a phone number for further negotiations.
Establishing contact with furniture manufacturers is not as difficult as it seems, because they are also looking for partners to work with. A group on the Internet or profile correspondence on a forum can become a tool for establishing business ties. Please note that this group is not intended to advertise the manufacturer.
Also look at the date the forum was created and the frequency of new topics. If the last post was created two months ago, then don't waste your time with this source.
The Internet isn't the only place to find useful connections. Magazines, newspapers and catalogs can also contribute to finding furniture manufacturers. The main thing is to choose printed publications of the relevant subject and watch the advertising section.
Cooperation with furniture salons
An important result of any production is the successful sale of products. The sale of furniture products is no exception. Furniture salons come to the aid of manufacturers. But how to establish long-term cooperation with them?
The following partners may be suitable for you:
- not chain furniture stores. Products of various manufacturers are sold here. Cooperation with such salons is a normal occurrence for a manufacturer that does not have its own sales channel;
- small showrooms in supermarkets. These outlets are small exhibitions with a demonstration of the manufacturer's product. Although for the sale of a small batch of furniture is quite suitable;
- salons working on individual orders. Cooperation with such salons can be quite profitable. The manufacturer receives a clear work plan and a guaranteed sale, and the salon receives furniture that meets the client's demand.
Cooperation with furniture stores
The desire to expand the scale of their production pushes entrepreneurs to seek partnerships among more serious players in the market - these are large furniture stores. At such points, an agreement is reached through negotiations with directors and managers.
However, it will be very difficult for a novice manufacturer to reach partnerships with the network giants. Therefore, it is better to start with small retail outlets. A vendor with a wealth of experience will be the top choice for a large chain.
But cooperation with such a partner requires the production of large batches of products. The success of any partnership depends on how the furniture is sold and whether it is in demand from buyers. Here advertising can come to the aid of the manufacturer. There are a lot of sites for its placement.
Cooperation with supermarkets is possible if the product is distinguished by a certain uniqueness. Because such stores do not display samples that are copies of existing ones.
In order to cooperate with chain stores, it is necessary to have in the assortment not one product name, but at least several. Chain stores are more likely to give preference to the manufacturer who can provide his business with a range of products.
Before a personal meeting with the management, many stores will offer to fill out a questionnaire or place an application. Further, the questionnaire will go for consideration. If the store representative is satisfied with everything, the business cooperation will continue.
A lot of information can also be obtained at exhibitions in which manufacturers and dealers participate. By the stands and samples, you can easily decide on the choice of the necessary partner, as well as agree on profitable contracts and further cooperation.
One of the largest exhibition companies Expocentre Fairgrounds annually holds the MEBEL exhibition , which presents a variety of enterprises that make up the backbone of the furniture industry today.